Creating your own online presence — DIY’ing as I call it — can be a daunting task. For small and single-person businesses, however, keeping things like website design and development in-house isn’t a choice…it’s a necessity. And, for most DIYers, there comes a time when you look at your self-created website and know that it… [Read More]
Every great business deserves great branding and it isn’t something that’s reserved for the big shots. Do you want to know the little secret to great branding? It’s consistency. Consistency in your communication develops trust. And people buy from people they trust. The 5 key areas you can achieve brand consistency are: a clear recognizable… [Read More]
Building your new website can be a daunting experience – and it’s all too easy to lose sight of the plan you started with. It’s important to create a usable, creative brief which can effectively direct your content choices. Here are the key questions to answer before you get started. By answering these, you’ll be… [Read More]
If you’re about to launch something – say a product, program, new service – and you use your website as the main platform to get the word out, you gotta get your site spiffed up. Just like inviting people over to your house for dinner or having a garage sale, there are some must haves… [Read More]
Just because you are a solopreneur, doesn’t mean you have to do everything yourself! By concentrating on building a loyal, enthusiastic and supportive community around your business, you can create amazing opportunities for collaboration, get more clients & sales & build your expert reputation. But how do you go from zero to hero when you… [Read More]
As a small business owner, you obviously know how wonderful your products and services are. The key to business success is making sure other people know how wonderful you company is. Sharing customer testimonials is a great way to market a small business. Below is a list of dos and don’ts for collecting, developing and… [Read More]
I’m the first to say that launching is an important part of building any type of business. Launching helps validate that you are focused, directed, and talking to the right people. And if you’re missing any of those elements (focus, direction, and audience), you figure out which one really quick and shift gears to further… [Read More]
I’m quirky. I like to make people laugh and will do just about anything to make that happen. A jig, a wildly off-key song, an embarrassing story about myself, I’ve done all that and more. But, when it comes to being a successful business owner I know that there is a certain level of, shall… [Read More]
Have you ever walked into a retail shop and found yourself lingering, enjoying the atmosphere, buying great merchandise, and then running to tell all your friends about it? I certainly have. Shops that have lovely décor, beautifully enticing product displays, customer service with a smile, and perks like free coffee and wi-fi, tend to draw… [Read More]
Internet has changed not only the way we do business, but especially the way we create marketing campaigns. By using all the tools the Internet places at your disposal, you can design a marketing strategy that will allow your company to climb all the way to the top. 1. Boost your online visibility Your website… [Read More]
Stop guessing and start measuring how your website is impacting your business.
