“Dark Social” is Responsible for More Content Shares Than Every Social Network Combined – But What Is It?

Dark social compared to other social channels

Everybody wants more Facebook shares. Think of allllll the content that gets shared on Facebook every single day. Super valuable, right? Well, only about 23% of all sharing activity takes place on Facebook. 69% of all sharing activity takes place on Dark Social. Big difference, right? See, the people over at RadiumOne recently released this… [Read More]

How to Make Your Marketing 13 Times More Likely to Succeed, and Other Surprising Stats from 2014

Inbound marketing top ROI in 2014

2014 is coming to a close soon – wanna know how your marketing compared to everyone else’s? Time to find out! Just last month, HubSpot released their 2014 State of Inbound Marketing report – an annual survey of THOUSANDS of marketers that investigates what they did, what worked, what didn’t, and where the trends are… [Read More]

Marketers Are Going to Be Obsessed with Social Communities in 2015 – Here’s Why You Should Be, Too

3 Steps to a Better Online Community

Ever ask yourself why you even have a Facebook page, or a Twitter account? Well, why does any business? Why does any PERSON? When you use social media for marketing, it’s easy to forget that actual USERS don’t think of it that way. That would be like advertisers thinking that people watch TV for the… [Read More]

Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

Shareable Content Venn Diagram

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

Literally Everything You Need to Know About Making a Successful Sales Page

Example of a successful sales page from Nathan Barry

Some products are just so universally appealing, they practically sell themselves – like a case for your smartphone, or a blanket with sleeves. Not everybody has it so easy, though – and if you want to make sales online, you need to work for it! Your sales page is one of the most important parts… [Read More]

Old Content Never Stays Buried Long. Here’s What You Can Do About It

Here lies old web content

You ever wonder what happens to your old web content? Like, the kind that you published on a social network you don’t use anymore, or an ancient blog? Because it doesn’t get sent to a farm upstate where it can run and play with lots of other web content. It goes into a GRAVE. And… [Read More]

5 Things Your Website Must Have to Bring in Leads

Attention grabbing headline

Congratulations, you’ve made it, big shot!  Well, maybe not huge, but big considering where you were a few months ago. You know that driving traffic to your website is key, and now that you’re seeing those page views tick upward, you need to make sure that you’re converting those views into leads. When designing or… [Read More]

Three Lessons for Guest Posting with Confidence

maggie patterson woman smiling

When you are starting out, whether it be in a new career or striking out on your own, positioning yourself as an expert can be extremely uncomfortable.  You may feel like a fraud or fake, and rest assured, that’s 100% normal. Guest blog posting is a well-established tactic to help you position yourself as an… [Read More]

3 Killer Sources of Copyright-Free Images to Avoid Getting Punched in the Face with a Lawsuit

creative commons search screenshot

Has your business ever gotten you in trouble with the law? It’s something that seems to be happening more and more to small business owners, and it’s the result of being misinformed on a very common issue. That’s why I’m sharing this story to set the record straight and hopefully save you hundreds or thousands… [Read More]

Make These Small Tweaks To Your Site And Immediately Bump Up Your Opt-In Rate

Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain… [Read More]