Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

Shareable Content Venn Diagram

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

Literally Everything You Need to Know About Making a Successful Sales Page

Example of a successful sales page from Nathan Barry

Some products are just so universally appealing, they practically sell themselves – like a case for your smartphone, or a blanket with sleeves. Not everybody has it so easy, though – and if you want to make sales online, you need to work for it! Your sales page is one of the most important parts… [Read More]

Old Content Never Stays Buried Long. Here’s What You Can Do About It

Here lies old web content

You ever wonder what happens to your old web content? Like, the kind that you published on a social network you don’t use anymore, or an ancient blog? Because it doesn’t get sent to a farm upstate where it can run and play with lots of other web content. It goes into a GRAVE. And… [Read More]

5 Things Your Website Must Have to Bring in Leads

Attention grabbing headline

Congratulations, you’ve made it, big shot!  Well, maybe not huge, but big considering where you were a few months ago. You know that driving traffic to your website is key, and now that you’re seeing those page views tick upward, you need to make sure that you’re converting those views into leads. When designing or… [Read More]

Three Lessons for Guest Posting with Confidence

maggie patterson woman smiling

When you are starting out, whether it be in a new career or striking out on your own, positioning yourself as an expert can be extremely uncomfortable.  You may feel like a fraud or fake, and rest assured, that’s 100% normal. Guest blog posting is a well-established tactic to help you position yourself as an… [Read More]

3 Killer Sources of Copyright-Free Images to Avoid Getting Punched in the Face with a Lawsuit

creative commons search screenshot

Has your business ever gotten you in trouble with the law? It’s something that seems to be happening more and more to small business owners, and it’s the result of being misinformed on a very common issue. That’s why I’m sharing this story to set the record straight and hopefully save you hundreds or thousands… [Read More]

Make These Small Tweaks To Your Site And Immediately Bump Up Your Opt-In Rate

Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain… [Read More]

Want to grow your business? Stop lying to yourself.

Quote image

You can’t write a guest blog post because your own website isn’t finished yet. You don’t want to send anyone to your blog because it’s only got a couple measly things published on it. You can’t even THINK about hiring some help because you don’t have a steady stream of clients yet. You’re just not… [Read More]

4.5 Ways To Make Your Blog Comment Section Hotter Than Your Neighbor’s Red Ferrari

image1

Besides the obvious – always ask for them and reply quickly – how do you get more comments on your blog? You can’t respond to thin air! Comments are the heart of your blog – it’s where small business owners like you build your community. But no matter how great your posts are, your blog… [Read More]

3 Small Ways to Make Big Changes to Your Website and Online Marketing

Kate-8-Small

Creating your own online presence — DIY’ing as I call it — can be a daunting task. For small and single-person businesses, however, keeping things like website design and development in-house isn’t a choice…it’s a necessity. And, for most DIYers, there comes a time when you look at your self-created website and know that it… [Read More]