Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

The Social Media Stocks

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social media shame machine is always… [Read More]

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

aristotle

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with you, they’re gonna need some answers…. [Read More]

Two Times You Should Give Your Audience What It Wants (And One You Shouldn’t)

Social media on the brain

When you first stop and think about it, following a brand on social media doesn’t make a whole lot of sense. (On that note, you can find Edgar on Twitter right here!) Seriously, though, why do it? You fast-forward through TV commercials. You click YouTube’s “Skip Ad” button literally the second it pops up. Why… [Read More]

Big Brand Trends for Social Customer Service: What You Need to Know

3-31 Social Response Time

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about the new industry standards for social media customer service, and how you can learn from what big brands are doing to meet demand – check out this preview, then click on… [Read More]

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

3-24 lonely cookie

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about how to prepare social media updates in big batches, and how it can make your marketing way more effective – check out this preview, then click on over to the full… [Read More]

Life After B-School: How to Keep Up Your Momentum and Get Over the “Money Stuff” Holding You Back

2-10 Africa

Raise your hand if you hate dealing with money. It’s the worst! Kind of ironic, right? Because for most of us, part of the appeal of becoming an independent entrepreneur is the idea of being in charge of your own money, and finally making what you’re worth…and then we realize just how frustrating that is…. [Read More]

Steal These Strategies: Instagram Marketing Tactics from the World’s Top Brands

Instagram user statistics

Think about how much time you sink into promoting your business on Twitter, and then consider this: Instagram is officially more popular. For real! As of December, Instagram has more monthly active users than Twitter. That’s 300 million users and counting, yo. (Twitter is still around 284 million.) So I’ll say it again: think about… [Read More]

This is Why Social Media Customer Service is So Freaking Stressful – and What You Should Be Doing Differently

Whac-A-Mole Game

When it comes to the way you provide customer service on social media, it’s time for you to lower your standards. Just kidding! Obviously social media is a big, big deal when it comes to providing customer service. Where a lot of businesses go wrong, though, is not establishing their own standards for customer service… [Read More]

56% of People Have Unfollowed a Brand on Social Media Because of This – And You Could Be Next

Unfollowing on social media

Not like this is gonna come as a surprise or anything, but we’re at a point right now where 89% of businesses are creating content for social media. It’s like those toothpaste commercials, where they say that 9 out of 10 dentists recommend a certain brand – can’t argue with those numbers, right? The thing… [Read More]

Want to Send Marketing Emails That Actually Make You Money? Here’s a Step-by-Step Guide

Email open rate statistic

You probably do this every single day. Multiple times a day, even! You open your inbox, see a great big pile of marketing emails, and delete, delete, delete without even opening ‘em. (It’s cool. I do it, too.) And that might make you think things like, why bother with email at all? Nobody fricken’ reads… [Read More]