The New Facebook Change That Officially Killed a Popular Marketing Tactic

RIP Like-gating

One of Facebook’s most popular methods for boosting page likes just got thrown out the window – and if you’re still trying to use it, you’re in for a ruuuude awakening! The practice? Like-gating.   Even if you’ve never used it or even heard the term before, I can almost GUARANTEE you’ve been seeing pages… [Read More]

The Surprisingly Simple Secret to Hooking More Devoted Blog Readers

Understand Your Readers

It’s tough. When you spend hours crafting a blog post with great content, helpful tips, and an actionable takeaway, you deserve to get lots of people reading it. But, what happens when you don’t? What happens when no one – or only a handful of people – read it? What do you do? How can… [Read More]

Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now

Facebook Daily Active Users

Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform. Keep reading for a quick summary of the most important parts of the call including my own analysis on… [Read More]

Your Quick and Easy Cheat Sheet for Facebook Link Previews

Facebook Link Preview

Alright, guys – you asked for it, and I’m answering! Ever since I wrote this post about the types of social updates Facebook is cracking down on, I’ve been getting AWESOME feedback and questions from all of you out there in Internet Land. On the blog, on social, in emails – I’m still getting tons… [Read More]

Your Body of Work 2014: Free Online Workshop with Laura Roeder & Pam Slim

Screenshot 2013-12-18 21.14.49

When people ask me about my “career path”, it’s always a bit difficult to answer. I started my business when I was 22, so I don’t have much in the way of traditional work history. I’m considered an expert in my field, yet I don’t have any graduate-level degrees (social media wasn’t exactly a major… [Read More]

Land Way More Leads with This One Tweak to Your LinkedIn Profile

LinkedIn is one of the most powerful tools in your social media arsenal and yet it’s often overlooked or pushed aside to make room for flashier, more “marketing-friendly” platforms. We leave our profiles to gather dust until the very last moment when we notice it’s terribly out of date but important for an application or… [Read More]

How To Kickstart Your Next Project And Have It Funded in 30 Days Or Less

kickstarter

Did you know that these days you can announce your dream project and get others to help fund it in less than a month? Move over angel investors, financiers and bank loans, this is the age of crowdfunding. I deliberately didn’t include it in my last post when I wrote about 5 key trends to… [Read More]

Core Components of an Effective Email Marketing Campaign

Unfortunately, Social Media Marketing is closing down! No need to worry – you can see all of our great products on our shop page. Take a sneak peak inside Social Media Marketer’s Advanced Email Marketing course. Want to see more of Social Media Marketer? Check it out here!

Is Pinterest the Holy Grail of Web Traffic?

pinterest_grail

There’s no doubt that Pinterest can be a huge driver of traffic to your website. (Don’t believe us? Check out the amazing case study we mention inside Zero to Pinterest that will have your jaw on the floor!) But, how do you know for certain if Pinterest is generating leads for your business, or is… [Read More]

How To Read a Kindle Book Without a Kindle

More and more books are coming out just on the kindle platform – but can you still read them if you don’t have a kindle? The answer is YES! Kindle offers free applications for reading kindle books for the mac, pc, iphone, ipad, and android. Here are the links: Kindle For Mac Kindle For PC… [Read More]