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The Dash

Spending All Day
On Social Media With Nothing To Show For It?

Get Double The Social Media Leads in Half The Time With This Proven Framework

Get Started With Social Brilliant

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What if you could make social media something that works for you to bring in new leads automatically – without spending all day glued to your phone trying to come up with something to say?

What if social media could feel easy, relaxed, and just handled – all while growing an engaged audience that actually converts to customers? What if you saw new names added to your list every single day directly from your Facebook and Twitter accounts? And all of this happened just from brief, easy-breezy check-ins?

I’m guessing those “what ifs” sound great . . . but also don’t seem too realistic for your situation.

When you first got on social media, did you imagine it would feel like
such an uphill climb? Did you anticipate all the time you would put in
week after week only to see such a tiny response?

Time

“I want to get more buyers from social media, but I don’t want to spend my whole life there!”

You’re already spending more hours than you’d like just trying to think up what in the world to post.

So as far as you can tell, if you really wanted to get your following up you’d have to devote your whole life to social media! And that is something you’re just not willing to do.

What if you really can work smarter, not harder on social? And actually see much BETTER results by spending less time online?

 

Honestly, too many people are settling for a tiny fraction of the results they could be getting on social media. They’re settling for a small following that drives very little traffic and doesn’t even generate any sales for their business. They give up before realizing that they could have hit paydirt with a slightly different strategy.

You might think that you’re already doing everything you can within the time you can afford to spend on social. So I want to assure you that what we’re going to discuss today does NOT take more time. I’m going to show you how to eliminate the time-wasters completely and hone in on ONLY the high-leverage actions.

Laura

No Lucky Breaks Required:
the World’s Most Boring Growth Chart

Look at this chart of my growth on social over the past four years. What stood out to me when I first looked at this is what a BORING chart it is! Really steady and consistent growth.

But boring for me is excellent news for you. It proves that big success on social does not require a lucky break.

It doesn’t require that you know someone important who will send out a Facebook message about how great you are, or devote a post on his heavily trafficked blog driving people back to your site. These things are great when they happen! But they also aren’t necessary for you to succeed.

Laura accepting an award

Note that steady and consistent does NOT mean slow. The chart shows that on average I get about 20 brand new followers on Twitter AND 20 brand new likes on Facebook every single day! These are all people that have raised their hands to say “yes! I want to stay in touch with news about your business!” Can you see how powerful that is? When someone follows you on social, they are choosing to opt in to YOUR marketing. That’s 40 humans I’ve never met that are finding my business online each day.

 

Marketing That Keeps Growing Without You

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What’s really cool is you can get yourself set up so that this kind of consistent growth happens no matter what you’re doing on any given day. If you abandoned social media your growth rate would surely slow down – but it wouldn’t stop entirely! This is something that makes social media so unique to other marketing channels – you certainly can’t shut down paid advertising but hope that it somehow still brings in a steady trickle of new leads.

Here’s where it gets good for you . . .

I’m finally laying out my entire
step-by-step system on how to succeed on social.

I’ve released many social media training courses over the years, but they’ve always been focused on one drilled-down topic.

This is the first time I’m revealing the whole system: exactly what I do to market my business on social. I’m talking how I come up with content, how I schedule out social media months ahead of time, how I know what to say online, and exactly how I get hundreds of new followers each month on autopilot.

No scams, bots, or gimmicks allowed.

And none of it involves scams, bots, gimmicks, or any other kind of unsustainable strategy. The whole point is to use social media to grow your list and get more customers! So none of it matters unless you’re growing an engaged, loyal community of people who are actually interested in what you have to offer.

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Social Brilliant IS the Solution I Wish I Had 5 Years Ago

OK enough suspense already – I know you’re ready to finally step up your game on social, and I know you’re with me on where not to look. So now . . . exactly what do you do to make those social dreams come true?

 

There’s no reason to keep guessing or going at it alone. Social Brilliant clearly answers your biggest and toughest social media questions, like:

How many times a day should I post on social media?
What exactly should I say on social media?
How many social networks do I need to be active on?
How do I wrote posts that actually get attention and shares?
How exactly do I get “engagement” on my social accounts?

Here are the six core modules:

#1
Brilliant Blog Posts

Most social media training overlooks blogs entirely, but blogging is actually the foundation of your social strategy! This module covers what to say, how often to say it, and how to keep it all organized. You’ll learn

  • how to easily find months and months of topics to blog about in about 20 minutes
  • how often you should publish new blog posts
  • how to keep the whole process organized
  • how your blog should be interacting with your
    social media accounts
  • why you should never “link out” to content and
    what to do instead
  • how to engineer blog posts that generate sales
  • the three categories of profitable blog posts
  • how often to link to each post on social media
#2
Viral Share-Worthy Strategic
Blogging

Here’s where you’ll learn the specific elements you must include in every blog post to get your readers to have an itchy trigger finger on those “share” buttons. (Yup, your new social strategy will entice others to spread the word for you. Nice!)

  • how to write a headline that gets clicks and shares
  • how to integrate social media sharing into every blog post
  • how to leverage your existing social media accounts to drive way more traffic to your blog
  • the under-the-radar strategy for indirect promotion
  • how headlines are treated differently on social media
  • the ideal length for a blog post, and how to know when to quit writing
  • how to use emotions to drive more traffic to your blog
  • how to usual visuals effectively
  • the two elements of each blog post that you should
    be outsourcing
#3
Brilliant Social Status Updates

Social media status updates come in many flavors, but there are only six core categories of successful updates. In this module, you’ll learn how to easily churn out batches of updates that convert for your business.

  • the characteristics that the most effective status updates share
  • the perfect tone to strike when writing
  • the two types of updates that always get the most shares, and why you shouldn’t send them too frequently
  • how to write curiosity-inducing status updates
#4
Strategic Social Planning

This is really the “money” video inside Social Brilliant – here’s where I spell out how to generate mass batches of high-quality, effective status updates. (And put them all into a plan so that you have your social media accounts locked and loaded well in advance.) You might actually feel the need to send me flowers once you watch this module.

  • how to automate your social media without sounding like a robot or alienating your audience
  • how to understand which updates are working and which are not
  • how to make social media work around YOUR schedule, no matter how limited your time is
  • how many social accounts you need to make
    marketing on social worth your time
  • the six types of status updates – these are the only types of updates you need to post on social for major results
  • the ideal blend of different types of status updates
  • how often you can reuse the same content before
    it loses its effectiveness
#5
Growing Your Reach

Make new friends and keep the old! In this video, you’ll learn how to get new followers, up your engagement, and ensure that others spread your content for you. Plus, you’ll see how you can get all this done fast. If you are spending more than 30 minutes a day doing this . . . very soon you won’t be.

  • the two L’s of getting more followers
  • how to reverse-engineer getting others to link to your content
  • the keys to avoiding getting lost in the social media void
  • how to drive followers from one social network
    to another
  • the most effective way to connect with new leads
    on social media
  • how to get others to grow your following for you
  • how to create the social media snowball effect
  • the types of movers and shakers that you actually want
    to avoid connecting with
  • why friends are more valuable than followers, and how
    to get more of both
  • why you don’t want to be too “cutting edge” on
    social media
#6
The Social Brilliant Master Plan

This is where we bring it all home, baby- here’s how you take everything you learned in Social Brilliant and put it into a step-by-step strategic plan that you can automate, so that you’re shining on social every day of the week.

  • how to determine exactly how much time you need
    to spend on social media to see results
  • how to handle content creation if you’re not a
    natural writer
  • how to effectively repurpose content without pissing
    off your followers
  • which social media updates you need to keep on top
    of, and which ones you can ignore
  • how to transfer your brand’s true voice to someone
    who isn’t you

 

Plus!

Downloadable Fill-In-The-Blank Resources

PLUS, an archive of downloadable fill-in-the-blank resources – this is the COMPLETE set of tools you need to start putting the lessons you learn from Social Brilliant into practice TODAY. You’ll find:

 

The Brilliant Blog Topic Planner – Not sure what to write about in your company blog? We’ve got your inspiration right here. This interactive worksheet will get those creative juices flowing in NO time.

The Social Brilliant Spreadsheet – Making it up as you go along on social media just doesn’t work – but this bad boy does. This is the roadmap for your entire social strategy, so don’t leave home without it!

The Social Brilliant Editorial Calendar – Blogging isn’t an overwhelming task – it only seems that way when it gets out of hand. This editorial calendar stops stress dead in its tracks and makes blogging a no-sweat sort of task.

The Brilliant Blog Post Breakdown – Want to make sure each and every blog post reaches its full potential? This plug-and-play worksheet ensures that every post is ready to rock before you hit that “publish” button.

Plus!

Over-my-shoulder backstage tours

Social Brilliant ALSO includes two exclusive backstage tours hosted by me, so you can see exactly how
I use this framework to market my OWN business! You’ll get:

 

My Blogging Content Calendar – Want to see how I use the Social Brilliant methodology to grow and maintain my site’s blog? After this backstage tour, you’ll know exactly how it’s done!

My Master Social Media Spreadsheet – The key to getting results is getting ORGANIZED. One look at my master social media spreadsheet, and you’ll never enter an update directly into Twitter again!

Plus!

And When You Buy Now . . . These Two Bonus Courses

Remember when I said that this is an advanced course? These bonus videos are the key to STOP wasting time on social and start making everything you do really count!

 

Do What Works, Ditch What Doesn’t – Sick of playing the guessing game when it comes to your marketing? This in-depth guided tour of Google Analytics shows you what data to look at, how to find it, and how it should influence your activity online.

Stop Spending All Day On Social Media! – Feel like you’re spending forever on social media with nothing to show for it? There’s a reason for that! I’ll walk you through everything you have to do to make that time really mean something.

Social Brilliant

Get Full Access To Everything The Minute You Join:

Get the
Complete Package
  • The Social Brilliant video course: In six step-by-step videos you’ll walk through every element of the complete Social Brilliant action plan. You’ll learn what to write on your blog, how to blend together your blog and all your social media accounts, what to say on social, how to get new followers, and how to effectively delegate and automate the whole shebang.
  • The Social Brilliant ebook: Get the entire top-to-bottom strategy in one easy to read place – complete with examples, screenshots and exercises.
  • Over-my-shoulder backstage tours: This is where I show you my rig! In these videos I take you inside my own blogging and social media content calendars so that you can see exactly how a pro puts the “easy button” on social media! If you’ve ever wished your social media felt more organized but weren’t sure where to start, pay special attention to these.
  • Downloadable Planning Tools: Most courses teach you the material but leave you hanging when it comes to the actual tools you need! You’ll have access to a full library of fill-in-the-blank planners, spreadsheets and calendars to get the job done.
  • Advanced Social Media Tracking Bonus Video Course: Think you can’t track the results of social media? You already have a free resource that shows you precise social media results, and I’ll show you how to use it. Stop wasting time on sites that don’t bring you high-converting traffic, and start getting smart about social.
  • Advanced Social Media Time Saving Bonus Video Course: What’s a realistic amount of time to spend on social media marketing? What’s necessary and what’s just wasting time? Watch this bonus video to learn my favorite clever tricks for cutting your social time in half. For real.
  • Specific App & Tool Recommendations: Believe me, my team has tested out every single social media tool out there! Don’t waste your time fiddling around with tools when you can learn exactly which ones are the simplest and most effective for automating your social media and managing your time.
  • Everything In Written Format: I know everyone isn’t a video watcher. (I’m not, actually!) So we’ve included not only full transcripts for each video, but also the entire course in ebook format with visuals, charts and examples.

 

BUY NOW – $499 $199

Get the
Starter Package
  • The Social Brilliant ebook: Get the entire top-to-bottom strategy in one easy to read place – complete with examples, screenshots and exercises.
  • Downloadable Planning Tools: Most courses teach you the material but leave you hanging when it comes to the actual tools you need! You’ll have access to a full library of fill-in-the-blank planners, spreadsheets and calendars to get the job done.
Not included in Start Package
  • The Social Brilliant video course: In six step-by-step videos you’ll walk through every element of the complete Social Brilliant action plan. You’ll learn what to write on your blog, how to blend together your blog and all your social media accounts, what to say on social, how to get new followers, and how to effectively delegate and automate the whole shebang.
  • Over-my-shoulder backstage tours: This is where I show you my rig! In these videos I take you inside my own blogging and social media content calendars so that you can see exactly how a pro puts the “easy button” on social media! If you’ve ever wished your social media felt more organized but weren’t sure where to start, pay special attention to these.
  • Advanced Social Media Tracking Bonus Video Course: Think you can’t track the results of social media? You already have a free resource that shows you precise social media results, and I’ll show you how to use it. Stop wasting time on sites that don’t bring you high-converting traffic, and start getting smart about social.
  • Advanced Social Media Time Saving Bonus Video Course: What’s a realistic amount of time to spend on social media marketing? What’s necessary and what’s just wasting time? Watch this bonus video to learn my favorite clever tricks for cutting your social time in half. For real.
  • Specific App & Tool Recommendations: Believe me, my team has tested out every single social media tool out there! Don’t waste your time fiddling around with tools when you can learn exactly which ones are the simplest and most effective for automating your social media and managing your time.
  • Everything In Written Format: I know everyone isn’t a video watcher. (I’m not, actually!) So we’ve included not only full transcripts for each video, but also the entire course in ebook format with visuals, charts and examples.

 

BUY NOW – $299 $99

If you have any questions or would like an honest opinion on if this would be a good fit for you,
just shoot us an email. We’re here for you!

 

Social Brilliant is my step-by-step plan for succeeding on social.

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You want more followers? More web traffic? More CHA-CHING? Social Brilliant tells you how to make it happen.

This isn’t a bunch of general advice, either. This program breaks everything down into easy, actionable advice – it’s the same method I use to get hundreds of new followers every single week.

 

Social Brilliant answers the big social media
marketing questions, like:

green checkmark How many days should I post on social media?

yellow checkmark What should I say?

red checkmark How many social networks do I need to be active on?

teal checkmarkHow do I write updates that actually get attention and shares?

Social Brilliant

With this brand new offer, you get the complete package – training videos, ebook, downloadable planning tools, backstage tours, and more – for $199. (That’s $300 off, for those of you keeping score at home!) OR, if you’re just diving in, grab the starter package for just $99.

Want to score it for yourself? This is your chance to get it at this special price… but get it quick, ’cause this deal won’t be around forever…

Get Social Brilliant Complete for $300 OFF!