How To Create a YouTube Channel

Before you create your first video you’ll need a place to put it – and the king remains YouTube. Even if you don’t have your own videos to upload yet, it’s nice to have a youtube account/channel that you can use to comment on, favorite, or otherwise interact with videos created by others.

To create your youtube channel, first to go to and click “Create Account” in the top right corner. Remember that you’ll be stuck with your username and it will be visible to everyone, so make it some variation of your name or your business name. Next, youtube will ask you to create or link to an existing google account. (This is a change since google purchased youtube.)

After you’ve finished creating your account, start playing around with your settings. I often get asked the difference between a regular account and a channel – every account has a channel built right in.

You can modify your channel by clicking on your username in the top right corner (this will appear once you log in), and clicking on “My Channel”.

The settings you will see across the top of the screen are Post Bulletin, Settings, Themes and Colors, Modules, and Videos & Playlists.

Post Bulletin allows you to post an update on youtube that will be seen by your friends and subscribers (kind of like a twitter update).

Settings allows you to modify your channel title, type, visibility, and tags. (Don’t foget to put a few juicy keywords in your channel’s title and tags!)

Themes and Colors is where you can get creative in showing off your channel to the world. Choose one of youtube’s pre-made color schemes or create your own by clicking on the “show advanced options” link.

Modules lets you choose what you want to display on your youtube channel, and what you want to hide.

Videos and Playlists is important, among other options it allows you to choose the largest main video that will be displayed to your channels visitors. Pick your best one or choose “use the most recent video from my featured set” to update your channel with your latest video.

That’s it! Now it’s your turn to get crackin’. For inspiration you can see my youtube channel here.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Hey Laura,
    Thanks for the heads up on this. I’m glad you mentioned the tip about the username – I tend to go through the whole setup process and then go back and change everything. I’m glad to know I need to get the username right up front!