How to Approach Offline Networking to Build Relationships Online

Many of us spend a considerable amount of time researching and implementing strategies to grow our networks and build relationships online. And, I’m sure most people would agree that building an online network can be a very rewarding experience, both personally and professionally.

If you are anything like me, and are actively involved in social media on a daily basis, you’ll know what I mean when I say that building an online network can be a very challenging and time consuming venture. After all, building an online network takes time, especially if you are doing it the right way by adding value and connecting with a targeted audience as opposed to spamming email in-boxes and growing a massive list of unrelated followers.

For all the hard work we put into building our online networks, at times, it’s easy to forget what we are ultimately trying to do….connect with other people and build relationships. And, with that being said, there really is no better way to build relationships with others than to meet face to face and have an actual real life conversation. :) And, thanks to social media, there are many ways you can proactively approach offline networking to build relationships online and grow your online network.

Offline Networking Doesn’t Have To Be Scary

For many people, the idea of networking offline is very intimidating. After all, there is nothing worse than showing up at a networking event where everyone you meet is trying to sell you mutual funds or an insurance policy. We’ve all been to these types of events and they are not fun!

And of course, if overcoming the fear of offline networking wasn’t enough, another challenge for many people is figuring out what to do with all those business cards you collect and understanding how you can possibly stay in touch with everyone!

Fortunately, in today’s connected world, we have access to all kinds of free social tools that make it easier than ever extend those relationships online and convert them into business opportunities. And, there are plenty of resources online that you can use to find events where you can connect with like-minded people.

Implement a Networking Strategy

In order to help you get the most out of your offline and online networking efforts, I’ve put together a short video that outlines ways that I approach offline networking to connect with like-minded people, build relationships and grow my online network.

By no means is this an exhaustive list, rather, it is just a few of the ways that I have benefited from offline networking. I’d love to hear what works for you and if there are any resources or tools that you use to connect with like-minded people, build relationships and grow your online network.


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trevor turnbullTrevor Turnbull is an online entrepreneur with extensive experience as a business owner, business development professional and social media consultant. Trevor is the founder of  Social Connect Blueprint, a social media training website that provides live, interactive training and educational webinars with thought leaders in the social media space. Trevor is also an avid sports fan and the co-founder of Sport Fan Connect, a consulting company that works with sports teams, brands and events to help improve the connection between and add value for clients, their fans and sponsors.


  1. Hi Laura / Trevor,

    I guess most people concentrate on on-line methods for connecting with people. So this was very interesting in opening my eyes to the off-line world!

    This video really reminded me that there are numerous ways in which we connect with people in every day life !

    Thank you for sharing !


  2. Trevor Turnbull says:

    Hey Nick,

    Thanks for the feedback!

    I find that I have to constantly remind myself that we can (and should) network both online and offline. The best part about social media is that it allows us to easily stay in touch with people we meet in “real life”.

    And, I have also personally met people many people online that have turned into great offline business relationships. Combining the two is key to success!