5 Tips For Long Term Social Media Success

I think it’s safe to say that Social Media is not a fad, right? But there are still many people out there using social media for short term gain. Getting lots of followers who don’t know them, sending friend requests like crazy and posting links all over the place in an attempt to get noticed.

I know you know this isn’t the way to do it, but if you’re getting started with social media, you need to look at it as a long term strategy. Here are 5 tips for long term social media success.

Tip #1. Consistency across Platforms

Whether you’re using twitter, facebook, linked in, or youtube it’s important to stay congruent with your brand’s persona and image across all platforms. This will ensure that you’ll be recognized no matter where you are on the internet.

I know it’s a little tempting to change your Facebook picture once in a while, and it’s ok if you do; but if you do, make sure to update all the other platforms you use.

Tip #2. Establish Relationships with your friends and followers

Social media is suppose to be social; go figure. There’s no magic formula for creating relationships online. Unless you strategically plan out an attack when meeting someone in real life, there’s really not much difference when you meet them online.

As business owners, we tend to want to act professional and detached. This is exactly what our customers don’t want. Be personable, approachable and nice and you’ll do great.

Tip #3. Connect with Leaders in your niche

Social media eliminated most of the degrees of separation between you and someone you look up to. There’s no reason you can’t @reply a leader in your niche; there’s no one stopping you.

Getting interviews, JV collaborations, and full blown partnerships has never been easier. Now, it’s our job to get the confidence and tweet away.

Tip #4. Value First

No one likes being sold to, but everyone likes to buy. This is why everyone looks forward to Black Friday every year (it gives them an excuse to spend obscene amounts of money). But that doesn’t mean people will buy from just anyone.

This is where value comes in. Social Media is a great place to establish yourself as a leader by getting a group of people together and giving them the attention, information and help they need. Facebook has made this super easy with their facebook pages.

If you still don’t have one, go right now and create a page. Add it to you blog or website and start getting “fans” (even though we can’t call them fans anyone). Once you have a group of people interacting on your page, ask them how you can help – they’ll love you for it.

Tip #5. Forget What Everyone Else Is Doing

The hardest part about this online business is minding your own business. We tend to focus on, and even worry about, what other people (our competitors) are doing. The key here is to focus on the people you’re helping.

Not focusing on your friends, fans and followers will probably hurt your brand’s image, so forget about your competitors and get to work building those lasting relationships.

Please share this post with your friends and followers; I’d really appreciate it (I know Laura would, too) – and leave your feedback in the comments section below.


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Hector CuevasHector Cuevas can be found at HectorJCuevas.com, a blog about how online entrepreneurs can grow a business and create influence through their own personal blog. He is a marketing and blogging coach who will help you position you and your business as a leader in your industry.


  1. Consistency is my main goal for anyone who is trying to make their impact. You have to fight and push to make up that hill..I just wanted to know is the bio links correct if so..im sorry for asking..

    “Black Seo Guy “Signing Off”

  2. Melody Granger says:

    Hey Hector! I like ALL your tips. It’s nice to be reminded of these things!

    Great to see you on Laura’s site.


  3. Laura,

    Very good post – I need to memorize this one especially tip #5. I will have to check out Hector’s blog.


  4. Excellent advice.
    A quick & off topic question, “Do your social media contacts & friends engage more with articles or videos?”
    I’m just curious.

  5. #5…seriously great tip! Checking out the competition is like walking into a swamp with quicksand and Tarzan is nowhere. Thanks!

    Peace IN!

  6. Hector, thanks for a good reminder to put more energy into my facebook page. I’ve been out of town for a while and have just finally caught up w/ the critical stuff. After reading your post, my facebook page needs to be on the next batch of things I focus on. Great post!

  7. Great post! I’m figuring out a few things myself too. I love tip #5; being authentic is key! Feel free to check out my post about this too: http://bit.ly/gcv0YV

    Have a great weekend!

  8. The one thing social media does is break down barriers. Before, it was almost impossible to get a sense of who your followers and customers were or gain access to people and leaders above you. Now, with social media, you have almost direct lines of communication with these people. It’s crucial for anyone with a business to take advantage of these resources.

  9. This article are great. No. 5 are the one that I will surely put it on my mind. Thanks Hector for this tips.

  10. Backlinks says:

    Maybe for and ordinary people they might be associated with it shortly. But for people who actually knows the real thing about social media and linking, it will last longer because we need this type of publicity.

  11. Thanks for the great tips. This is something I really need to work on as I am personally a very private person. There is no doubt that social media is the future and if you want to be noticed online it is imperative to create a friendly and visible presence on the various social networks. Thanks again for the advice!

  12. Howdy Laura – great five from Hector

    I noticed that he didn’t mention Hubpages. Since it is one of my favorite platforms and I hear little of it, my guess is that I am on the wrong page in putting emphasis on it.

    Anyway, totally agree with keeping the “brand” solid across platforms.