7 Ways to Show Your Business Some Love

When you’re running your own business, it’s easy to get caught up in the day to day running of it. As time goes by, you evolve, and so does your business.

Unless you set some time aside to work on refreshing what represents your business – like your web site, your communication pieces, and your systems – your business might feel a little neglected. You know, like when you forget to buy your sweetie an anniversary present.

Let’s take a look at how you can show your business some love, and how this will translate to more business, happier clients, and a happier business owner – that’s you!

1. Make your checkout process more enjoyable

When you’re first setting up your online ordering process, it’s more important to have something that works than to spend time figuring out all your options.

Look for ways to make the checkout experience more enjoyable by reducing extra steps, writing heartfelt thank you email responders, and adding visuals to create trust. Tell them exactly what happens after they order: how they can access their product, or book their time.

2. Polish your autoresponder emails

If you have a sequence of emails that orients new subscribers and provides valuable content, it’s a good idea to set aside some time to review them periodically. If don’t yet have one, now’s the perfect time to set it up!

Taking the time to add a little personality to your welcome emails and other autoresponders will really set the tone for new subscribers. It shows you’re serious about your business, and you care about the quality of your communication.

3. Rewrite your about page with customers in mind

Another area that often needs updating is the dreaded “About” page. The problem with the about page is that it’s all about you.

Let me give you a new perspective to write from. Instead of focusing on why you started this business, or what you want out of it, focus on what you want to contribute.

Writing about what you do from the customer’s perspective puts them first, and takes the pressure off you to be perfect. You’re here to help people with your business, so why not make that front and center on your about page?

4. Update copyright dates, and test contact forms

It’s a new year, and unless your web site is built on a system that automatically updates your copyright statements it means you should update your dates! While you’re checking your site for things to refresh, double check that your contact forms are working as expected. You wouldn’t want to miss an email from an interested customer!

5. Add new testimonials

Adding new testimonials to your web site is something that you want to do regularly. You need to reach out to your clients and ask them how it’s going.
Don’t be shy: ask people who bought your products how they’re getting along. It may lead to repeat business if they find themselves needing more help, and it may give you some great testimonial material.

6. Look at your keywords

Look for the keywords that people are using to find your web site in your site stats. This will give you an insight into how people think, and what they’re searching for.

You can then write more in depth follow up articles on these subjects and reach even more people. One article often isn’t enough to answer big complex questions, so creating more content is a great way to increase your search engine traffic and to solve people’s problems.

When you solve someone’s problem, it’s a lot more likely that they will trust you and want to learn more about what else you can do.

7. Look at that part of your business you’ve been avoiding, and fix it

This may be the toughest part of showing your business some love, but it’s the most rewarding.

Here’s what I want you to do: spend some time thinking about the parts of your business you feel the least confident about. It may be that you don’t have a good system in place for bringing in new clients, or that your web site makes you feel ashamed, or that you still haven’t filed your taxes.

Whatever part of your business is subtly, subconsciously bugging you… name it. Think about it without shying away from it, no matter how uncomfortable it feels.

“No problem can stand the assault of sustained thinking.” -Voltaire

If it’s something you can fix right away, do it. You will feel so relieved, your business will most definitely take on an upswing because of it.

If you can’t solve the problem immediately, schedule some time in your calendar to take care of it. It may mean you need to hire some help to get things in order, or that you have to postpone releasing a product because there’s something not quite right with it. Whatever it is, this inconsistency is going to drive you nuts and sabotage your business success unless you take actions to fix it.

Show your business some love, and get some back in return!


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nathalie-lussierNathalie Lussier is a business strategist, specializing in technology and online marketing. She's the creator of The Magick Menu, a drag and drop solution for creating healthy meal planners for busy people. You can sign up for her free weekly tech + biz + wellness tips called The Cue here.


  1. Nik Juliani says:

    Yes, “heartfelt” is good. Makes business worth doing & life worth living.

    Nathalie, I love your pop-up newsletter sign-up form over at http://rawfoodswitch.com/. What have you been using to power that?

  2. Love all of these tips! Definitely need to keep giving my website some love.

    Thanks Nathalie!


  3. Hi, thanks for the most helpful tips! Will copy and save and implement!

  4. Great tips! Especially #3 – rewriting your About Page with customers in mind. That’s such an easy one to miss. Thanks for the reminder!

  5. Daniel Roach says:

    I agree with Piper, I love #3. It’s only been recently that I’ve gone back and done this myself. It’s so obvious, but often we never think about it. The About page is one of, if no the first thing new visitors go to. And they don’t go to learn about you, but about how you fit into their current needs so it’s important to put even your bio in terms of them.

  6. @Nik Thanks, I use http://www.actionpopup.com/ and designed the opt-in graphics myself. :)

    @Melody Yes and I think you are already giving it some love, so woohoo! :)

  7. @Piper You’re so welcome! It’s easy to overlook that one since we know our own ideas, etc but not necessarily from the outsider’s perspective. ;)

    @Daniel I agree, the about page is one of the first places people go after the first page they visit. :)

  8. Love all these tips. I am in love. Thanks.

  9. Great post nathalie! love #3

  10. Thanks Nathalie! Good reminders.

  11. Great tips Nathalie. I especially agree with updating testimonials whenever you have new ones to share. I do this with my business (papernstitch.com) and it is crucial for finding new clients and helping potential clients understand the value of what it is that I do. I actually hadn’t thought of outright asking for testimonials via an “check-in” email, etc. I’ve always just waited for them to “come to me”. But this is good advice. Thanks for the post.

  12. Yay, lots of great comments!

    @Brittni It’s amazing what happens when you ask for things, you usually get them. :)