Track It with Google Analytics

Tracking your stats might not be very glamorous but it’s fundamentally important to your business. If you have not yet installed Google Analytics on your site do not hesitate, do not pass go, do not make a single move until you take the time to do so. It’s a free service from Google that tracks and analyzes traffic data from your website.

If you have a “web guy or gal” that helps you with your site, have them set up analytics for you. If you’re more of a DIY-er, Google provides step-by-step instructions. (I recommend the Google Analyticator Plugin if you use WordPress.)

If you’re already an Analytics user, don’t get all smug thinking you’re off the hook! Yes you have it set up, but do you actually check it regularly? Take 10 minutes to look through your stats, and make it a habit to do so regularly. Some of the most important places to check are referring sites (this tells you if you’re actually getting traffic from social media) and visited pages (which shows you where visitors are actually spending their time).

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. I completely agree that google analytics is important to monitoring traffic for marketing purposes. I did a write up on my blog on how to track more specific social media traffic from certain campaigns within different social media platforms.