Make Your Site “Click Bait”

Quick: search for your website in google. See that text that comes up below the underlined link? That’s called your “meta description” and it’s prime real estate for making your website “click bait” in google’s search results!

The meta description is often thought of as just another boring step in a search engine optimization checklist but it’s actually incredibly important – it helps searchers decide if they’re going to click on your site or pass it over for the next result. And you’d be surprised how many sites have gibberish in their meta description! You need a description that gives searchers the information they’re looking for and compels them to click.

Need to improve your site’s meta description? Write two sentences that describe the main benefit your business/website provides. This is a place to show some personality but not get TOO creative – you need to ensure that your description is crystal clear to someone who has never heard of your business. So if you’re a local toy shop, “we think toys are awesome” is great, “playthings for your inner wandering explorer” is not.

To change your site’s meta description, you’ll have to go into the code. You can read a how-to here, or pop your description over to your web guy to add to your site for you. If you’re a WordPress user, I recommend the All In One SEO plugin to fine-tune your descriptions.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Laura,

    As always, great tip, and I love the new site picture…

    I like All-In-One SEO as well, but have also found the Yoast SEO plugin worthy of attention. It lets you preview your organic search listing in your WordPress dashboard.

    Keep up the good work!

  2. I always add a meta description to every blog post I write. But I almost never do any research when it comes to what to write. I do what I think people are searching for, and what will make them click on my post.

    And, I always add the same keyword as I am using in the title of the post.

    The reason I am writing my meta descriptions in All-in-one-SEO is that I usually start my blog posts with words that are not related to the blog post (some personal stuff). And, if I didn’t add the meta description, the beginning of the blog post will be added? I am not sure, but I think that’s what’s happening.