How to interview fellow entrepreneurs to further grow YOUR audience, traffic and business

Because you’re an avid reader of Laura’s site, I’m willing to guess you’re interested in increasing traffic to your site & making more money.

Entrepreneurs are always looking for creative ways to accomplish this and I’d like to suggest something that may be a great addition to what you’re currently doing: video interview experts/influencers in your niche.

Why video interviews? Check out the following statistics about online video consumption:

Comscore’s March 2011 Online Video Rankings showed that the total U.S. Internet audience engaged in more than 5.7 billion online video content viewing sessions in March 2011.

HubSpot released a poll indicating that in 2011 the average American watches 3 hours and 26 minutes worth of online videos a week, up from 2 hours and 20 minutes in 2008.

Emarketer reported that 77 percent of mobile users are watching more online mobile videos than they had been a year ago.

Video interviewing influencers/experts in your niche will without question send oodles of traffic to your site. The great thing is if your content is great, there’s a great chance that some of the visitors will stick around. It’s a great change of pace from typical text posts. Here’s how to do it:

1. Look for popular & interesting people in your niche

Seek out those with a thriving audience to interview. Ask yourself, “Do they have an active community?”. You know by checking out their Twitter followers, Facebook fans, and their blog commenters and/or subscribers. By having an active community, you can assume that their fans will check out a lot of stuff related to the person you’d like to interview. Thus, sending people to your  lovely site.  It will send droves of people to your site because they are always curious to hear what the entrepreneur has to say.

2. Request a video interview

Email the person and request an video interview. Keep the email brief. Just answer the who, what , when, where and why and you’ll be fine. Remember, they’re probably busy so they don’t have a lot of time to read long emails.  K.I.S.S. And press ‘send’.

3. Don’t overthink equipment or technology

Don’t rush out and spend thousands on top notch stuff. In person interviews can be done with a digital camera that has video mode or a digital camcorder like the Kodak Zi8. If you’d like to conduct the interview from your computer, like I do, you’ll need:
Skype call recorder add-on (Ecamm Call Recorder for Mac or Vodburner for PC)

4. Conduct the interview

If you’re not used to interviewing, it’s understandable to be a bit nervous. Do some research on the person you’re interviewing and ask them questions you and your audience would be interested in.

5. Post the interview on YouTube or other Online video sites

Take the video and upload it to YouTube and embed the video in a post on your site. Keep in mind that although this is a video, be mindful about search engine optimization (SEO). Optimize the video title, description and tags. If you want bonus SEO love, get the video transcribed and post the text on your site. The search engines will have additional text from your interview to crawl.

6. Send the interviewee a follow up email

Thank them for the interview. Also tell them you’ll be promoting the site and you would appreciate if they did the same. Most likely, since it’s something featuring them, they will.

7. Publicize the interview

Once you’ve posted the interview, spread the word via your social media accounts and email list (if applicable). Be sure to notify the interviewee. I do this by including the person’s Twitter name in tweets and tagging the person in a Facebook post.

There’s a great chance the interviewee will tell their followers about the interview thus sending lots of people to your site. That’s where the magic happen. You’ve effectively increased your reach by having an additional person sending people to your website.

What makes this extra groovy is if your site content is great, you’ll probably get people to be repeat visitors or new prospects/customers.

So do me a favor, give it a shot and let me know what you think about adding interviews to your website. Got any comments or questions about conducting online video interviews? Feel free to share them in the comment section.




Need more actionable advice?
Get your FREE weekly marketing “to-do” list
straight to your inbox every Wednesday:
Torrey McGraw is the creator of Grind & Thrive, a website featuring video interviews with successful entrepreneurs sharing business advice to aspiring entrepreneurs.


  1. Jenn Burton says:

    Torrey, this excellent, consise, and valuable information. Love the part about not over thinking it! Thank you!

  2. I was just talking yesterday with someone who said interviews are extremely helpful to broaden your readership. It was also suggested to do even a written interview of several people and package the finished set of interviews into an e-book.

    Thanks for the additional confirmation!

    • Thanks for reading Elle. Yes, that’s also been on my mind to do. It’s a great way to extend the life of the content.

  3. Last year I interviewed a dozen small business owners on their use of Social Media for a research report I was creating. A few I knew beforehand but most I cold called (or emailed) and they were happy to be interviewed. My intention was to keep it too 30 minutes but often we went over because they wanted to keep talking.

    Since I met with local entrepreneurs I often went to their place of business and used a small Kodak Zi-8 with a tripod and microphone. This was easy to setup, portable, was less intimidating then a huge camera but still looked professional.

    I typically made questions up as we talked rather than have preset questions ready. This made it much easier to “have a conversation” with the interviewee and made for an informal video.

  4. Great feedback Stephen. That’s one thing I learned as I went along. My first few interviews, I scripted the questions. I seemed too “stiff and boring.

    Now, I have an idea of what I want to ask but refer to notes about the person. I think it makes it so much more conversational.

  5. I just started doing this! I’m interviewing a woman who makes camera bags for women and I’m doing a series on wedding photography and food photography.

    It’s actually really fun and my readers are responding to these posts.

  6. Great advice, Torrey. Thank you so much for backing it up with some statistics! I’ve been looking for a video project for my blog…so now I know what it’ll be. Thanks!

  7. If you dont mind, exactly where do you host your web site? I am looking for a great web host and your website seams to be fast and up just about all the time