Social Media Marketing – What Every Business Owner Needs To Know

In this video you’ll learn…

  • Where you should always drive traffic
  • What would happen if Twitter went away tomorrow
  • What Laura calls your “marketing goldmine”


Hey, I’m Laura Roeder. I have a quick social media marketing tip for you to use for your small business. Always, always, always drive people from social media back to your website. Your website is so crucial to your social media marketing plan and here’s why. Social media hasn’t had a long history, but the history has never involved any sites sticking around, right? First we had Friendster. Then we had MySpace. Right now Facebook and Twitter are the big sites. They could stick around forever or they could go away or become totally unpopular in a few months. I can’t predict the future. I don’t know.

So I say this not to discourage you from using social media. I say get in while the getting is good. Right now these tools are a free way to market to your audience, to connect with people to raise their hands to hear from you. They are really powerful. But you have to remember that the tools do come and go, and even more importantly, you don’t own those lists. You don’t even have access to those lists. So if you’ve built up 50,000 Twitter followers but everybody stops using Twitter or Twitter shuts down your account or whatever happens because you don’t actually own that account, you don’t actually own that list, you’re going to lose all those people. Ouch! Not very good for your business.

So when you’re on Twitter, when you’re on Facebook, when you’re on LinkedIn, you always want to send people back to your site. Posting lots of links, posting links to your blog is a good way to do that. Encourage them to go back to your site where you can then capture their email address in a database that is yours that you get to keep. Your email database is your long-term marketing goldmine that’s going to outlast any social media tools that may come and go.

So use social media. It’s a free powerful marketing tool. I love it. But make sure you’re driving people back to your site that you own to capture those email addresses.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Happy Friday Laura! Sorry for the long comment, but your video struck a chord with me. Some awesome points regarding the website being the center piece of any long-term Internet marketing strategy, also making sure to link social media outlets from your website to get maximum reach. For the short and hopefully mid-term, social media is the rocket fuel driving more and more traffic to websites these days through “viral syndication.” Small businesses looking for distribution of their message now have to get engaged on the popular social network else suffer a competitive disadvantages in reaching their audiences where they are going. Also, as natural search results are becoming more intertwined with social networks, with Google and Bing taking signals from Facebook and Twitter, and in the case of Google, no doubt YouTube. Now Google+. I agree that their is gold in themr their email addresses is you know how best to use them, especially if they are properly collected. Understanding is they key and things are always changing online. What I like about Internet marketing and social media is that if one is willing to never stop learning on their quest for Internet marketing enlightenment, David beating Goliath is still possible :-)

  2. The volumen is low, but the message is great!

  3. Chris Dame says:

    Great advice that too many people forget. They are great social media tools, but they are just tools. It’s your home that matters.

    I’m surprised that you didn’t mention Google Plus. Do you have any thoughts on ways it might bring amazing and meaningful interactions?

    Thanks, and keep up the great work.

  4. Social media plays a major role for the business community specially. Advertising and marketing goods and services is so much faster, better and efficient due to social media. Whether its the business community or people from other profession the social media equally benefits one and all.

  5. the message is great! I like you post