Make These Small Tweaks To Your Site And Immediately Bump Up Your Opt-In Rate

Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain out better.

Most everything Derek shares with me, YOU can do too. So listen and then get to implementing!

In this video you’ll learn…

  • What Derek Halpern of Social Triggers thinks of my site
  • How to get more conversions or opt-ins on your site
  • The magic formula that any “About” page should follow
  • What are “action colors” and where you should use them
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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. TrafficColeman says:

    If I’m not mistaken..I think Derek was the guy who helped Pat make some changes to his site.

    “Black Seo Guy “Signing Off”

  2. Extremely helpful video! Thanks for sharing this. The Ning thing was very funny ;)

    For the “sponsored vendors” section, have you seen what Yanik Silver just put into place? He created a directory of his preferred suppliers and make them pay a yearly fee to be listed there. A cool way to add another income source.

    • That’s an interesting approach for sure. I’m not sure if that works for Laura’s purposes though that’s up to her!

  3. Awww, man, I use my search bar too! ;-)

    Love some of these tips. Duh, why didn’t I think to put opt in boxes on my About page, the most highly trafficked page in my entire site???

    Thank you!

  4. Love the “one page, one goal”, Derek.

    Such fab tips and information here…thanks Laura + Derek for sharing!


  5. Loved it! Eventhough it was about your page i really got some interesting ideas from listening to his comments.

    Btw i have to agree on the blog side bar comments he made I don’t looks at the twitter stream :)

    I have used the topics list but it just doesn’t give me what i expect. The idea of the content boxes sounds great!

    • Too many people put things like Twitter streams. I mean, in some cases it works, and in Laura’s case it does work. She’s running a wildly successful business.

      However, to me, it’s just distracting heh.

  6. Hi Laura,

    This video was awesome. Thanks for shooting and sharing it.


  7. Thanks Laura – really helpful!

  8. It seems like “Shop” isn’t communicating what you want it to, but “Services” isn’t accurate. Why not rename “Shop” as “Training Programs” (not just the page title, but the navigation)? When I first saw your site, I assumed Shop was going to be cheap content (like an amazon affiliate store or something) and it was a while before I realized how you had it organized.

    Great video!

    • I think training programs sounds good to me, though I like the “active” nature of Shop.

    • Ty Banfield says:

      In addition to Training Programs, I think it’s also worth testing Products and Buy Products as the menu label.

      The updated page looks great. The one addition you could make is turning your one word page title (currently Shop) into a full headline.

      I’m guessing Yoast’s SEO plugin has a similar feature to the All in One SEO plugin that allows you to enter a specific menu label. This makes it possible to write a long headline for the page without messing up your navigation.

  9. Hey Laura,

    I love how you took Derek’s advice on the “shop” page. It looks great! Much more effective from a CRO point-of-view.

    Hope the changes help your conversions :)

    Have a great day,


  10. Thanks so much for this. Totally worth the watch.

  11. Derek is a very smart guy. He also recently did the same thing for Social Media Examiner contributor, Denise Wakeman. His content marketing strategy is excellent — developing relationships with readers from other blogs through a service no one else is doing… Blog reviews.

    Thanks for sharing this, Laura.

    P.S. Here’s the link to the Denise Wakeman vid for anyone who’s interested:

  12. Three cheers for being brave enough to take his ideas in public, and helping us in the process. I’m new here, and new to ‘meeting’ you, and already have you listed as one of my ‘heroes’ on my little starting blog :)

  13. Thank you Laura and Derek! I will definitely implement many of these invaluable tips and insights on my own websites. The About page suggestions are eye openers – can’t wait to rewrite my about page, with a compelling headline and several opt in boxes!

  14. I’m so grateful I’ve found this awesome video Laura and Derek are better than one expert. I see Laura’s Shop page looks better now. I can’t wait to click the Learn More button. Again, thanks for sharing this incredible information ;-)

  15. Derek,
    Great to see you here!

    And – what a great learning session for me – as I watched you and Laura – and gave thought to how all this applies to my site. I’m really thinking about how I use sign up forms, and how to make them more effective.


    • Hey Lance, thanks. A lot of this stuff just works on all types of blogs, and I’m glad Laura gave me the opportunity to share all this great info :-D

  16. Super helpful video post, have implemented a few of the tips already :)

  17. Hi Derek and Laura. Thanks for sharing this video – great content. Question for Derek – if you did the tools page with an optin form, would you create a separate mailing list and separate newsletters for that? Lise

    • Me? Probably not. I’d let people opt-in to the mailing list, and make the tools part the bribe. However, i’d definitely tag them with the fact that they signed up for “tools” so I knew where the subscribe came from.

  18. This completely reaffirmed my belief in the art of zen design.

    Derek, I was wondering if you’ve seen any data on horizontal navigation paths, specifically the use of “slidedeck”. Looks like a great program, but I’m wondering if it’s too much of a design leap for the web un-savvy?

    Laura, this is a great piece of content. Hope to see ya back in NYC soon.


    • I’m of two minds with horizontal design paths. I’ve seen cases where it works, and i’ve seen cases where it doesn’t work. It is something worth testing though.

  19. Great video content but 42 minutes? Way too long. But still good. :)

    • Completely disagree! This is how long a quality critique takes. They played back the recording of it and I am so it was shared.

  20. Thanks for the great video! Is there a plugin you use for the optin form at the bottom of the blog post or is that hand-coded?

  21. Wow Laura, your SHOP page looks so much better! Not that I noticed anything wrong with it before, but it’s GREAT now… I bet you are really happy with it :)

  22. Teresa Farland says:

    Really great video–very helpful! I have a little bit of homework to do…

    (Derek, I popped over to your site when I saw a similar video with CB) I like your stuff.

    I have the same question as Amanda about the opt-in form at the bottom of every post. Tried to do it, but ran into some trouble.

  23. Wow, Derek, you’re good!

    Laura, I really appreciate the amazing content you’re providing all of us! FOR FREE! OMG!

    I especially am very happy because you used his tips, that is prof that what Derek is saying is really legit!

    Your biggest fan,

  24. Laura thanks for putting yourself in the hot seat! This is such good content. I’ve watched Derek work his magic on a few sites and learn something new each time to make little tweaks to my site.

    Thanks to both of you.

  25. This video was amazing! It’s nice to step back and take a look at our own websites every once in a while to see what is working and what’s not working.

    Thanks fot the great content!

  26. Great information Derek, although I will disagree that the “search box” is not a beneficial tool – I often use it on Laura’s website and thank God she has it up there. There is certain information that she has had way before I ever discovered her, and sometimes I’ll search for something that I may think she has and at the end I find exactly what I needed. How would that work without the search box?

  27. Hi Laura and Derek, thanks so much for this video. I found it really, really valuable and will definitely be recommending both your sites to peeps all the way down here in NZ! I have a general web-related question if you don’t mind me asking… I’m a PR & marketing consultant and at present my site is However, everything else (Facebook, Twitter, YouTube) is emmalawrencepr due to availability. Should I redirect my site to (which I now also own) to be consistent, or is it best to just keep it simple with my name only? Any feedback would be very much appreciated :-) Thanks again – you guys rock!

  28. Thanks for sharing this. I am currently working with a couple of website overhauls and this is very helpful.

  29. Thanks Laura and Derek! I’ve clicked on this and watched it more than anything else on the site!

  30. Pretty much agreed with everyone else. Valuable, informative, funny, and Derek your dedication to comment response is amazing. I love it man.

    I agree with what Laura said, Derek’s advice can make a lot of people a lot of money. Rock on!

    For anyone who liked this, Derek reviews tons of other notable sites here:

    I watched them all, and now I have some work to do on my site :)

  31. Thanks Derek and Laura. good tips in the video. I’ll probably watch it again to get it down.

  32. Susan Osborne says:

    Great tips – thank you. Love the part of about line-length. I’m definitely one that does not read long line lengths, but I never realized that until Derek mentioned it.