25 Ideas for Your Big Banana

Building a solid mailing list is a lot easier said than done, to which many budding entrepreneurs can attest. Coming up with ideas to implement might make you feel like a monkey trying to operate as a brain surgeon. I mean, where do you even start?

You’ll have to peel the banana yourself, but here are 25 ideas for your Big Banana – that one free giveaway capturing the loyalty and imagination of your audience and keeps them coming back for more.

1. The Checklist
A checklist is a convenient and quick way to evaluate a prospective provider of services, stay organized or as a reminder of what your customer needs to do to achieve their goals.

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2. Take This Quiz!
Great for life coaches and career advisors, a quiz is not only a fun way to determine certain personality traits, but you can follow up with details and an explanation of their type. People love to take quizzes, especially when it’s all about them.

  • Test Your Career Personality IQ! Discover the Career Path that Leads to a Job You Love.

3. Teach A Video Course/Series
Even a short instructional video can have a big impact. Show your potential customer how to accomplish a task, solve a problem or learn a new skill.

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4. Everyone Loves To Be A Winner
Contests are very popular and they are a good way for your brand to go viral. Be sure to follow all legal requirements.

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5. Templates
If you have a template you use often and find useful in your area of expertise, why not package it up as a valuable tool for your customers as a Big Banana?

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6. Taking A Swipe At It
Swipe files are an invaluable resource for customers and can really take a lot of pressure off of coming up with new ideas constantly.

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7. Write an E-book
The possibilities are endless, and you can write a short e-book about any subject under the sun.

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8. A Blueprint To Take Action
Give them a detailed plan of action they can start using right away.

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9. Educational Webinar Series
This is a great idea for a short training series on a single subject for inquiring minds who want to know.

10. Assess and Evaluate
A free assessment is especially effective for any type of coaching or can work with a variety of service industries such as lawn care, cleaning or consultant work.

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11. Thieving My Rolodex
Sharing is caring, and chances are your Rolodex is full of juicy contacts.

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12. A Host With The Most – Teleseminar
Why not host a teleseminar about a topic with which you have a lot of experience?

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13. Guides Through The Jungle
Life is a jungle. A step-by-step guide can provide a place to start for your customers no matter the subject.

  • Marie Forleo’s Free Guide for Women: 8 Big Mistakes Most Women Make in Business and How to Avoid Them

14. How About A Discount?
Who doesn’t like a discount on a product or services?

  • 25% Off our “Uniquely You Two” Engagement Photo Session.

15. A Podcast Is Not A Spaceship
The audio media is becoming more and more popular every day. Give your customers an audio experience they can listen to anywhere.

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16. Of Course, There’s an App For That
Offer a free version of your game, app or entry-level software.

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17. What The Hell Does That Mean?
Industry related terms in any business may be clear to you, but not to your customer. Help them out.

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18. A Worksheet To Ease The Workload
A workbook or worksheet takes your customers through the questions they need to answer in order to achieve clarity.

  • Danielle LaPorte’s The Authentic Dreaming Worksheet – designed to find out why you want what you want.

19. The Handy Dandy Toolkit
Your customers are always hungry for the tools you use to succeed. Package an e-book, report, video series, app or any Big Banana to create your own free kit.

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20. Get the Conversation Started
Lists of questions are sure-fire ways to feel smarter and spark conversations.

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21. Come on Down
A free event (or group coaching) where you can give several potential clients a chance to get to know you and what you offer -all at once. This saves tons of time over offering individual trial sessions.

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22. Free Designs or Graphics
This Big Banana works well for designers and illustrators.

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23. Testing, Testing 1-2-3
Provide a test case or case study to help your customer target their own markets.

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24. Help Me, Please!
Write a white paper or report to solve a specific problem.

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25. Making Big Plans With A Mind Map
A mind map is very useful for those who are more visual learners.

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jill shearerJill Shearer has spent the better part of 15 years making crazy-money for huge companies like Apple, Adobe and 3Com. Now, she is putting all that experience to good use teaching new and established entrepreneurs on how to make the most of their online and offline business. She has created SimplyLaunch to supply others with the tools they need to achieve the next level of success.


  1. Great job!!

    I will refer to this “all in one place” post.


  2. I love these big banana ideas! I’m a huge fan of the “come on down” taking online issues offline into the real world.

    There are many places that provide free spaces for such events the Microsoft store is one that comes to mind.

  3. Jill, this is a great resource. Thanks for sharing. And the title is the best – it’s what captured my attention! :-)

  4. Great tips! I’ve been listening to Ali Brown’s list building system this week and lots of these points are in there – plus you’ve got even more! Thanks for putting it all in black and white, online, where I can easily refer back for inspiration :)

  5. All the points are right and #17 is so much about non techie like me. I like visiting informative blogs but gets disappointed when writers write in such a way that it compels the reader to refer the thesaurus due to too many flowery and techie terms. Getting the point across to the reader I guess, is more important.

  6. Jackie Jacobson says:

    I really appreciate this list. You’ve made it clear and easy, and a wonderful guide to success. Thanks so much.

  7. Loving those ideas!

  8. This is a great list to follow! Thanks for providing this awesome ideas!

  9. Jill,

    Your title is almost as good as your list.

    Great job and thanks! I found several of your ideas actionable immediately. I promise not to take the procrastination train and get started.

  10. Is it alright to insert a portion of this in my web site if I publish a reference to this website?