How to Use Your Personality to Increase Your Social Media ROI

There’s so much social media advice out there. Search for like-minded people. Join in on conversations…but only the ones you can add something to. Automate your tweets. Don’t automate your tweets. Be interesting. Provide value… it’s enough to make your head spin!

For the past nine months, I’ve been working on a theory about the relationship between personality type and productivity strategies. I’ve been using it myself and I’ve taught it to clients and friends. They’re surprised when they realize how much easier their lives are when their productivity strategies are in tune with their natural personalities. And they’re realizing that it can be applied to almost every area of their businesses – including social media.

There are four personality types in the theory – the fantastical, environmental, analytical and the structural. Most online entrepreneurs are either fantastical or analytical. The fantastical is a creative problem solver and the analytical is goal oriented and motivated by success. The environmental type is fueled by the people around him, and the structural type is a natural organizer.

What type do you think you are? Take a guess at your type and check out the social media recommendations below!

Fantastical – Tell your people what you’re up to! Chances are it’s something fascinating and others will be interested in following along. Don’t worry so much if you’re not on social networks all the time – just engage when you’re around and let people know when you’re not.

Environmental – You take to social networking like a fish to water! Your challenge isn’t being more effective, but making sure that you don’t spend all your time chatting with your new friends online. Use social networking time as a reward to get yourself through tasks that aren’t so fun, and set some timers so that you don’t lose track of the clock.

Analytical – Lists are your friends! Take advantage of your ability to sort your friends and followers into groups so that you can maximize your time on the most influential people in your network. As tempting as it is, don’t try to outsource your social media time – people will eventually figure out if you’re not the one behind the tweets, and your reputation will be shot.

Structural – Keep your circles tight! Chances are that you know exactly how many people are in your networks and you have a pretty good idea of who they might be connected to. But all that information will get overwhelming if you don’t keep it organized and stay on top of who’s coming into your networks and why.

Handling social media according to your personality type helps you come across as authentic, instead of having a fake veneer of interest or simply programming your tweets in advance. People can tell when you’re truly engaged, and staying true to your personality will up your engagement and help you attract friends and followers.

If you’re interested in knowing more about the personality productivity theory and your type, come over to Personalized Productivity and take our free quiz! You’ll get a definite answer and tips on time management, organization and productivity that are customized to your personality type.


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Kirsten SimmonsKirsten Simmons is an author, a coach, and the creator of the Personalized Productivity program that uses your personality to create your ideal productivity system. She's a Fantastical (in case you were wondering) and she's also a full time grad student focusing on mathematical models of epidemics. Connect with Kristen on twitter @kirstenasimmons.


  1. Wow, what an interesting theory! I like the idea of linking your personality into your social media – this is a must for differentiating yourself from your competition when it comes to social media marketing. But I’m very interested in your analysis of personality types! Are these based off of prior work in psychology, or independent research?

  2. Hi Laura, thanks for your comment! The types are extrapolated from Katherine Benziger’s work in the late 90’s, along with additional research on my part and my own experience working with clients.

  3. I never thought of it that way. I guess it’s because I fit one personality type and that works for me. I am going to play with the other personality types in my writing.

  4. Absolutely. When talking about social media, it’s always better to add a personal touch to it. We don’t want our people to think we’re robots or something, we want to interact with them and get to know them a little bit then build relationships through that. That’s how we build a good network of people.

  5. Great article Kristen! Thanks so much for sharing. I think I need to take advantage off all of these. I can’t narrow down which one fits me best. I definitely have a stronger one, but maybe it’s possible to have a close second?