The Ultimate Pinterest Guide Part One: How To Set Up Your Pinterest Account

Joining Pinterest

The frenzy over the online corkboard, Pinterest, has even the most skeptical of social media users addicted.

Remember when Facebook and Google+ were invite only? Currently Pinterest is the same, when you enter the site you will be greated with a box prompting you to request an invite or login.

If requesting an invite via Pinterest, simply enter your name and e-mail and shazam! About a week or so later you should see an invite in your mailbox. Can’t wait a few days for an invite? Check around you in your other social media networks. Someone on your Facebook or Twitter page is bound to have the golden key to Pinterest. Anyone with access to Pinterest can invite you, not just Pinterest themselves.


To join Pinterest you must have either a Twitter or a Facebook account. Once you receive your invite, you can register via Facebook Connect or connect through Twitter. Don’t worry though, you can choose whether or not you’d like your pinterest activity to post to your Twitter or Facebook accounts. You can even hide or show your Pinterest profile from search engines.

Once you have the golden ticket for Pinterest, create your account. Like any other social media site, it’s super important to feature your business name on your profile for maximum exposure. Use your business name as your username, include your business’ website, tell people what your business is about and even upload your logo for your profile picture. Simple SEO can work wonders in social media.

In the description box, think of keywords that your company uses. Here at LKR we often use “entrepreneurs”, “small business” and “social media marketing”.

“Pin It”

You may be asking yourself, “So I know how to tweet, I know how to “like”, but how do I “pin”? Pinterest comes with a downloadable “pin it” button for your Internet toolbar. Pinning essentially means that you are putting an image on an online corkboard. Pinterest is a great tool for product based businesses as one can “pin” a product. Since Pinterest is only for images, we will be offering ideas for how service business can make the most of it too in next week’s Tipsy Tuesday.

Stay tuned next week for ways that services business can promote using Pinterest!

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Great stuff I am working on a new video training product on Pinterest maybe we could partner on it :)

  2. I try not to spend too much time on Pinterest (it can be addictive!) but I’ve been amazed at the viral nature of it and the number of connections with new folks I wouldn’t have “met” elsewhere. Besides the potential for connection, it’s another way to let people glimpse your personality — the things you love and are interested in. This all contributes to the Know-Like-Trust factor!

  3. Thanks. Actually pininterest is getting popular now because of its extra unique features. I agree with Elizabeth yeah… its addicting

  4. This is a great Website I also have a Twitter based business, It would be really helpful if you could leave a comment on my site, thanks, Great job with the site Laura, it rocks.

  5. Thanks for sharing this really good article, if you have time please visit my blog on Twitter Marketing –

  6. I’ll be joining pinterest for sure. It’s a great post by the way. @jason, I love to hear from you on your training video.

  7. It’s kind of the new fad in a social media driven world. It looks like it might be time for me to get my friends to jump on the Pinterest train.

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  8. Great post on Pinterest! I had never heard of this site until a few weeks ago. I visited the site, requested an invite and in a couple days received my account. I absolutely love it.

  9. I couldn’t have wrote it better myself, thanks for taking the time.

  10. Very helpful, Laura. I’m especially looking forward to part two. I’ve had a personal Pinterest account for a while now and really enjoy it, but (unlike with Twitter and Facebook) I’m having hard time imagining how to use it for my business.

  11. I couldn’t have wrote it better myself, thanks for taking the time.

  12. Hi there just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the problem fixed soon. Thanks

  13. Hey Laura,

    Thanks so much for these pinterest articles. They are exactly what I have been looking for. Just love your juicy stuff!


  14. Hi Laura:

    I have a personal profile on Pinterest, but I’d like to start a second account for my business. Every time I try, it just logs me back into my personal account.

    What am I missing? Is it even possible to have 2 accounts?