The Ultimate Pinterest Guide Part Three: Search Engine Optimization For Pinterest

Thought search engine optimization doesn’t come into play when working social media sites? Think again! Everything you do for your business should help get your name out there and rank in the search engines.

With a little SEO knowledge on your side, you can make your social media activity charge up your rankings on Google. Maximize your time spent on Pinterest with these easy-to-implement SEO tips.

Your Pinterest Description

  • Take advantage of those 500 characters that Pinterest gives you. Use keywords that pertain to your business to write a description of your pinned images. When people re-pin your image, they can choose to keep the original description.
  • Include commonly searched words. Think how a search engine thinks.

The description box is your small business’ best friend!

Pinterest Image Description Links

  • Including a link in the description allows for any user to click the image and be taken to your website, building up links for you.

Pinterest Boards For SEO

  • Create a variety of boards. Pin  as well as comment on a variety of boards.
  • It’s also important to have many different, specific boards. Let’s say you are a music producer and you have a Pinterest. You obviously have a passion for music and will be pinning music. Instead of a board named “Music”, keep it album or artist specific such as “Music of 1985”.

Share your Own Content

  • Next week we’ll be talking more about Pinterest etiquette, but using your own images in “pins” is just as important as repinning and commenting on other’s images.

File Names With Keywords

  • Don’t name your image “Photo1.jpg”. Instead something like “PaulMcCartneyBeatles.”

Add the “Follow” and “Pin It” buttons to your website.

Link Pinterest to Facebook and Twitter

  • You can link your Pinterest activity to Facebook and Twitter. This lets you show your pins on various social networks.


  • You will find many details on Pinterest in Google Analytics-some say even more than Facebook. Analytics will tell you which item earned the referral click.

For more information on SEO for the small business, Zero to SEO. To create the fame you’ve been looking for, check out Creating Fame.

Stay tuned next week for etiquette on Pinterest.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Great series gals! My fave thing about Pinterest is that it’s fun and works for your biz…so my time spent on there isn’t wasted! (phew!) ;)

  2. I’m starting to dabble with Pinterest myself–first with a personal one before I apply it to my professional life and I can’t get over how people are quick to repin what I pin to my boards! Pinterest has great SEO potential and your tips are right on. I look forward to your next article.

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