Creating Your Facebook Page Username: Easy Tips for Success

Ever wonder why some of your Facebook friends have those fancy schmancy Facebook URL’s with their name or company name after While you got stuck with that booooring (and not useful!) gibberish in your Facebook URL?

Creating a custom Facebook URL, or handle, is essential to create and maintain an attractive Facebook and maximize your social networking strategy. Remember, you wouldn’t want something with crazy coding on your business card when you can easily have something short, clean and relevant.


1. Log in to Facebook and go to the link

2. Type in your desired username and check availability.

Make sure the handle that you choose is something short, effective for your business (business name) and something that will still be relevant in the future. You CANNOT change your username in the future so choose wisely!

Why use a custom URL?

  • It looks cleaner than code gibberish
  • Easy for people to remember
  • Great for search engines
  • Adds another aspect of branding to your Page

Adding a Facebook username is one of the many simple yet super important tasks to remember when trying to market yourself and your business. Remember, choose something that would like nice on a business card and everywhere else for you to promote!

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Your FB URL is very important and I think sometimes marketers can get caught up in making their FB pager marketable and not spending enough time on a memorable URL. I love the tip about tying it in with branding your image–so true!

  2. Having a unique facebook url will make it look nicer and professionals to the users who come to the facebook page. What I would do personally is that I will purchase a top level domain name and redirect it to the facebook page.

    It will look nice on the business card and the visitor will be able to remember the url more easily.