Facebook Smackdown: Profiles Versus Pages

Many small business owners make the mistake of using their personal facebook profile to connect with clients and customers. But profiles have a strict limit of 5,000 friends, putting a hard stop on marketing.

Creating a Facebook Page for your business is a much easier way to deal with that “uh-oh” moment as well as tracking your marketing efforts.

Why Separate My Personal Profile From My Page?

  • Because Facebook says so! Part of Facebook’s Terms of Service require that profiles must represent individuals, rather an an organization, business, etc.
  • Facebook Pages lets you use Insights which allows you to see how your “likers” engage with your content so you can better focus on your marketing efforts. With your personal profile, there isn’t a way to do this.
  • Using Pages lets you have unlimited “likers”. With a normal profile, friends are capped at 5,000.
  • Pages allow you to create custom apps on your pages which which you can use for lead generation, selling your products, etc.

You can switch back and forth super easily between your personal profile and Page.

From your personal profile, simply click on the upper right corner arrow, and there will be a dropbox which gives you the option “Use Facebook as”

If starting from your Page and want to go to your personal profile, the procedure is exactly the same!

Basically, anything you do while using Facebook as your Page will appear on Facebook as coming from your Page and vice versa. For example, when using your personal profile and you have a friend request, this notification now shows your most recent “likes”. Also, the notifications icon shows new activity that is going on on your Page.

Wondering how to tell the difference on whether someone is using their profile or Page? For a personal profile you would send a friend request while for a Page, you “like” it.

What do you love or hate about separating your personal profile from your Page? Share in the comments below.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Its nice if your personal account is separate from your page. Business should always be separated from your personal daily lives otherwise it’s gonna be chaotic

  2. My friend ran into this problem recently. She has her own business and she had to switch because she had maxed out the number of friends she can have. From a business standpoint, I like having a professional facebook that I use for work and another for personal. It can be difficult to separate the two when a new client sees your facebook page and you have both personal and business on one facebook page.