3 Tools for Building a Social Media Dream Team

Building an awesome social media team is hard. Very hard. There’s no magical tool that you can buy that will make your team incredible at social overnight.

The secret is that building a social media dream team is a process that starts from within. That’s what makes LKR’s courses so effective — education transforms people from the inside out. In the same way, it’s absolutely vital that you practice social every day within your own company.

If you want your social media team to communicate your brand and identity with conviction and confidence externally, you must ramp up that brand and identity internally first.

Just like your team uses external social media tools like Twitter, Facebook and Google Plus to get social with customers, you’re going to have to use internal social tools to get social within the company.

I’ve worked with a number of awesome social media teams including the LKR team, and here are the lessons I’ve learned about the importance of choosing the best internal social tools to make social a part of your team’s DNA.

Meetings and Email – The Old Way

Meetings and email are the way of stodgy, old companies . That’s because you’re only interacting directly with a few people and the communication is private. Meetings and emails may build up interpersonal skills, but they won’t build your team’s social frame of mind. They won’t train your team to thrive, to work and to communicate in the public eye.

Internal social tools, on the other hand, put your team in the social frame of mind all the time by making everything transparent. It’s excellent training on communicating effectively, marketing, and building a personal brand.

Internal social tools help familiarize team members who work remotely and allow everyone to communicate with everyone simultaneously. They create an internal community, out of which a unique social media presence can be constructed and defined organically.

3 Awesome Internal Social Tools for Your Toolkit:

What I Did Today: LKR swears by a daily “What I Did Today” email. The process is vital to keeping everyone on the loop and celebrating what the company is getting done.

The LKR team uses iDoneThis, a dead simple way to do a daily status report. At the end of each day, the team gets an email asking, “What’d you get done today?” All they have to do it reply. The next morning, the team gets an email with what everyone got done yesterday — to kickstart another productive day.

iDoneThisiDoneThis fires up your social media team because it builds team cohesion around a daily rhythm of getting stuff done. Moreover, because it builds a totally transparent record of individual achievements, iDoneThis is vital in that it ensures that every employee in the company practices every day on how to market themselves and share gratitude with others.

If you want an incredible social media team like the team at LKR, definitely give iDoneThis a try.

Social Task Management: Use a shared, social to-do list in your company, not a fragmented set of private, anti-social to-do lists.

To Do’s by Courtney Dirks

Tools like Asana make it easy for employees to break down business objectives into tasks and assign those tasks to themselves or others, all without having to hold in-person meetings or conference calls to produce action items.

By making tasks and objectives public and social, rather than private and individual, Asana creates a team that’s more of a nonhierarchical community than a traditional hierarchical company. Using and being effective in Asana then is great practice for community building around the brand externally in social media.

Internal Social Network: If iDoneThis covers dones and Asana covers to-dos, then you also need an internal social network like Yammer to talk about everything else.
Yammer is Facebook meets Twitter for inside of your company. Post quick status updates, share articles, and chat about them in one place. Connect members of your team who may otherwise feel isolated in their department, geographic location or time zone.

Happy employees boost the bottom line of companies by 240% according to a 2009 Gallup report. Why? Because of a simple truth–happy employees make happy customers. A tool like Yammer is critical for building the happy team that’s going to be the face of the company in social media.

If your business is not socially in sync internally, it will never be effective in social media externally. With iDoneThis, Yammer and Asana, you can grasp what your team has done, what your team is going to do, and everything in between. Using these internal social tools helps your social media team be awesome with social, inside and out.

Need more actionable advice?
Get your FREE weekly marketing “to-do” list
straight to your inbox every Wednesday:
ginni-chenGinni Chen is Chief Happiness Officer at iDoneThis, a startup that takes the anguish out of status reports. She’s a big believer that work can, and should, make you happy. When not she’s not spreading happiness, she is most likely rock climbing or skiing.


  1. This reminds me of the old ways of doing things. Quite really effective. But the old method, combined with new technology, allow us to do more at less time. In addition to that, it gives us more flexibility while allowing faster feedback. Thanks for sharing this.