Is Pinterest the Holy Grail of Web Traffic?

There’s no doubt that Pinterest can be a huge driver of traffic to your website. (Don’t believe us? Check out the amazing case study we mention inside Zero to Pinterest that will have your jaw on the floor!) But, how do you know for certain if Pinterest is generating leads for your business, or is just another enjoyable social media time waster?

There are three questions you need to answer to find out if Pinterest is working as part of your traffic-building marketing strategy:

  1. Does traffic to your site from Pinterest convert? (Are these peeps sticking around once they get to your site; opting in, and/or reading your blog posts?)
  2. Are people pinning images from your site? If so, which ones are generating the most pins?
  3. Are people using the “Pin It” button on your site? (Don’t know what this is, or how to install it? We go over the easy instructions in Zero to Pinterest).

Unless you’re psychic, there’s only one way for sure to find the answers you need: Google Analytics.

Now,  looking at charts and graphics might not be everyone’s idea of a party. But, it’s important to see where your website traffic is coming from so that you can focus your marketing efforts! Go Indiana Jones on the data and find your traffic holy grail.

Assuming you already have a Google Analytics account set up and installed on your site, here’s how to dig up the dirt:

Referral Reports

This is a super easy way to see at a glance how many site visits came through Pinterest. Go to Traffic Sources, then click on Sources > Referrals Report. If (or – the mobile version of the site) is not listed in your top ten referral sources, then simply search for “Pinterest” using the filter above the table of results.

Custom Reports

Custom reports allow you to view specific data points that you are interested in tracking. For Pinterest, it would be helpful to know which pins (pages) on Pinterest are generating the most visits, how long those visitors stay on your site, how many pages on your site they looked at, or whether they left immediately (bounced).


Dashboards provide an excellent overview of your site activity. You can add widgets to your dashboard to track specifics and, when you check your dashboards regularly, you’ll get a good overall idea of how Pinterest is working as a traffic builder.

Key areas to keep an eye on are:

  • Daily visits from Pinterest
  • How long do users stay on your site
  • How many (and which) pages are they looking at

Dashboards will help you quickly understand which content on Pinterest is most resonant with your audience (i.e. they are staying on your site after they click through, they are pinning images from your site, etc.).

Pinterest can be your traffic holy grail, but only if you use it optimally.

To learn how to set up your account and add it to your social media marketing repertoire, make sure to check out our Zero to Pinterest program, free for LKR Social Media Marketer members!

Need more actionable advice?
Get your FREE weekly marketing “to-do” list
straight to your inbox every Wednesday:
About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. I definitely haven’t generated any traffic from Pinterest.

    I’m really not Pinterested in the subject. HA just kidding around. I have been testing with a YouTube strategy involving posting videos direct to Pinterest.

    It hasn’t really made a noticeable difference but I only have about 3 followers on there.

    Tracking results is absolutely key and saves me a bunch of time from wasting time on sources that aren’t generating subscribers.

    Thanks a bunch,

  2. This is really interesting and helpful. I started developing content online about 5 months ago and have recently begun the process of marketing. I had not looked into pinterest because I didn’t really understand it.

    A lot of my content uses images. So, after going through this and zero to pinterest I now understand that if nothing else I need to explore this option.

    It was also very helpful that you showed which things to look for to determine if it is a good tool to gain traffic. I think I will explore it and experiment for a few months and see what happens. I know that sometimes things like this can take a while to figure out.

    Very helpful. Thanks.