How to Build a Successful Business By Being Yourself

I’m quirky. I like to make people laugh and will do just about anything to make that happen. A jig, a wildly off-key song, an embarrassing story about myself, I’ve done all that and more. But, when it comes to being a successful business owner I know that there is a certain level of, shall we say “class”, which I need to adhere to.

In other words, I want to be respected and revered for the amazing work I do, not for the joke I just made.

However, when you own your own business, it can be challenging to tweak your marketing just right so that it reflects who you are without scaring off potential prospects.

Here are my top tips for making sure that every article you write, tweet you send, pin you place and post you put up can still be a reflection of you without sounding unprofessional.

1. Draw a line and stick to it

In my blog articles, I share personal details about my life. I talk about my husband, my ups and downs, the vacation I just took.

But I would never, ever tell a raunchy story that has no relation to what I do, talk negatively about my clients, or viciously call out people and companies who have done me wrong.

I want to be seen as a positive, productive and professional expert.

So, I make a conscience decision to accomplish those 3 Ps in every single thing I write and post online.

I encourage you to craft your own checklist, like my 3 Ps, to make sure that everything you put online is within the limits you set for yourself.

2. Know who you’re talking to

It’s extremely important that you focus on who your customers are and recognize how much “you” you can put into your posts.

Would your prospects want to hear you tell them how you baby talk your dog? Will they care that you spent the weekend eating ice cream and getting over a breakup? Do they want to see a picture of your biceps?

They might. But then again, they might not. It all depends.

The important thing to remember is that every article, tweet, post and pin needs to have a purpose and be a reflection of the kind of image you want to convey.

Knowing who your customers are and what they want, will allow you to tweak your marketing to speak more effectively to their needs and desires.

Super important note: This is not about being fake and not letting your true self shine. It is simply a matter of determining the most appropriate voice to use when talking to your clients online.

So before you send it out to the Twitter-verse ask yourself, “What message do I want to convey and how will it help my followers?”

3. Ask before you press send

Don’t have much of an internal filter? Concerned that some content is going to be a little too much for your subscribers?

If you’re intuition is telling you that your fans won’t appreciate or understand the message you’re trying to convey, ask for a second opinion.

Sometimes before sending out a new article, posting something new on my website or crafting other new content, I’ll send out a rough draft to some friends, family or current clients and say, “Hey, what do you think of this?”

They can help me figure out whether what I want to say is actually coming across loud and clear or whether I need to tweak something to be less ambiguous and more professional.

So the next time you have the feeling that it’s just not exactly right, ask someone you trust to give you an honest opinion and help you improve your message.

Bottom-line, be confident that your prospects are going to love you for you. But be sure that the message you convey is appropriate and will ultimately be of value to those who need you most.

Line 1 by Tim Caynes

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Jenna Dalton is a Health & Life Coach for successful, driven women who don’t have time to diet and exercise. She helps them juggle business, family and health to finally have it all. You can pick up her Hot Mama Handbook for free on her website and learn how to sizzle with health, joy and beauty from the inside out.


  1. Great post,
    So often entrepreneurs fail to realize that their clients really want to know the person they’re doing business with. As business people we tend to shift too far to the professional side and leave very little room for the personal.

    I would certainly never advocate being less than professional, rather let your client know you’re a real person with a family and interests outside of business.

    Thanks…Good Stuff

    • Thanks Randell!

      I know that some of my most popular blog posts have come from sharing my failures and struggles with my readers.

      People love to see the “human” in everyone.

  2. Thanks Jenna
    This is a really helpful. It’s easy to get just a bit too comfortable when posting, tweeting etc and we can sometimes forget to stand in our audiences shoes and see how we might appear to them. I know I’m guilty of both. My big turn off is when those i subscribe to or read moan or whinge in there posts without it relating to useful content. The result is a rapid, unsubsribe, unfollow, unfriend. delete. A shame because some of these were Peeps with a lot to offer but life is just way too short!.

    • I’m totally with you, Sarah.

      I always try to lead with purpose and I think it’s in bad taste to complain and whine. Especially without any clear message or take-away.