How to Get Found on LinkedIn: Optimizing your Headline

With over 80 million members, LinkedIn is an important social media site to take into consideration when leveraging social media.

See that little area below your name in LinkedIn? Did you just leave it blank? As the best 120 characters of keyword optimization, your LinkedIn headline is one of the most essential components to an optimized LinkedIn profile. Many people leave the “headline” area blank in LinkedIn when they are setting up their profiles and this is a big “no-no”!


LinkedIn tends to be the social media profile we let go out-of-date, but each day your profile sits there with incorrect information, you’re missing out on more and more leads. So, take a few minutes now, log into your LinkedIn account, and set up or edit your headline so that you show up higher in LinkedIn search results.

How? It’s easy!

  1. Log into LinkedIn.
  2. Hover your mouse over Profile and then click on Edit Profile when it drops down.
  3. Click on the mini pencil next to your headline. Your headline is the first line below your name (see screenshot), and immediately above your location and industry.
  4. Plug in your new headline, and click Save.

How do you write an optimized headline? Simply think about what terms people would use to find someone like you on LinkedIn. If you’re in Real Estate, make sure your headline says “Real Estate” somewhere in it. If you are a video editor or life coach, make sure you say that in your headline, not just in your experience or list of skills.

Use keywords in your headline that people understand. Think about when someone asks you what you do and what you would say to make sure they understand. This is NOT the place to use jargon from your industry. For example, don’t just say “coach”—describe how you work with people. Don’t say “photographer”—tell what you focus on: professional headshots, wedding portraits, architecture and so on.

You’d be surprised at how important your LinkedIn profile can be for helping you get leads. This one simple step helps ensure that you’ll get found, and that people will know at a glance what you do.


Need more actionable advice?
Get your FREE weekly marketing “to-do” list
straight to your inbox every Wednesday:
About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. From a SEO standpoint it helps to have those keywords in some other areas on your profile:

    * Summary section
    * Specialties section
    * Skills & Expertise section.
    * Add custom anchor text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority.

    There may be some SEO boost from the new Endorsements that Linkedin rolled this past week.