The Ultimate Guide to Creating a Newsletter Part Two: Get Crackin’ On Your Content

The second biggest block people often have about sending out email newsletters is the stress of trying to come up with what to write about at the last minute. Sound familiar? We thought it might…

But, here’s the thing – it doesn’t have to be as difficult as it seems! In fact, if you are writing regular blog posts (and you are, aren’t you?) you can simply send your blog posts out as your newsletter. They can be one and the same! You can either send the entire post, or send a few excerpts and link back to your website where people can read the entire article.

So, planning out your newsletter content is now lumped together with planning for your blog posts. Are you still sitting down the night before (or morning of) and wracking your brain trying to come up with a juicy topic? Well, after reading this, you won’t have to do that anymore!

We strongly recommend that you block out your content a month at a time – so that you have monthly theme to write about. You can also look at what programs, services, or products you are planning to launch, and build your content around that for the month leading up to and during your launch.

Other than products and services, another great way to brainstorm blog content is to write down the most frequently asked questions from your audience. Are there recurring themes? for example, Do you always get questions about how you setup your amazing customer service process? Then, dedicate one month to write about exactly what you did – how you hired your team, what systems you use, etc.

Inside of Social Media Marketer, we have downloads to help you figure out your blog topics and come up with an entire year’s worth of content in one brainstorm session. In fact, we just released an entire program dedicated just to helping you build your content marketing plan, of which your email newsletter is a big part. Already a member? Come on in to SMM and check it out!

Once you have your newsletter/blog content planned, it’s time to add it to your calendar. We use Google calendar at LKR to give us an overall snapshot of our marketing activities, and then we schedule our blog post topics according to what program we are releasing or what our focus is in that particular month.

Once the post/newsletter topic is in the calendar, it’s set! Then, we simply sit down ahead of time, write the post, an excerpt or quick tip for The Dash, and schedule it to be published/sent on the appropriate day. With a little advance planning, you’ll never have to stress again about what to write for your newsletter or your blog!

For more tips on writing your blog post, check out our article “From ‘Oh No’ to ‘Ah Ha’: 3 Simple Steps to Write a Blog Post From Scratch”

In the comments below, share some tips that you use to plan out your guest posts.

Image credits:
Roadblock by Abitiamo
Business Calendar & Schedule by Photosteve101

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. I still haven’t done a guest post, so planning one out would be a great step.

    I approach the newsletter a bit differently. I usually keep the blog and newsletter somewhat separated because a lot of my list building efforts are separate from my blog. Only about 3-5% of my subscribers come from my blog and the rest from various squeeze pages.

    When I have valuable content I want to share publicly, I’ll post that on my blog and mail my list about it to get some feedback and shares pretty quickly.

    Thanks for the great content creation ideas!
    -Gabe Johansson

  2. Great suggestions and very timely for me. I have an editorial calendar for the entire year, but I’m trying to blend it with a few products, guest posts, and other projects. Thanks for the help getting focused again!