Archives for 2013

5 Pieces of Social Media Advice You Should Ignore Right Now

Entrepreneur, beware of bad social media advice! While there are many credible, experienced individuals who can help guide your social media strategy, you may also run into self-proclaimed social media “experts” and “gurus” who can quickly lead you astray with dubious recommendations and misguided information. Here are 5 pieces of terrible (but common) social media… [Read More]

Your Body of Work 2014: Free Online Workshop with Laura Roeder & Pam Slim

When people ask me about my “career path”, it’s always a bit difficult to answer. I started my business when I was 22, so I don’t have much in the way of traditional work history. I’m considered an expert in my field, yet I don’t have any graduate-level degrees (social media wasn’t exactly a major… [Read More]

How To Bake Social Media Strategy Into Your Next Event

In this post we look at 5 steps to using social media at your events. When marketing your event, the cupcake analogy we use posits that you should look to “bake in” social media, rather than “sprinkle it on” last minute. Simply put, you need to devote resources and time before, during and after to ensure… [Read More]

Filling Your Books With Clients Fast: A New Twist On An Old Strategy

Editor’s Note: This post from 2012 was a HUGE hit with our readers, so it’s definitely time to bring it back. Why now? So you can put this strategy into place ASAP and lay the groundwork for an incredibly profitable 2014. Read all the way to the end to learn exactly how I continue to use this strategy to… [Read More]

5 Ways to Give CPR to Your Dying Blog

It’s been nearly 24 hours since you posted and you fear your blog is dead. You haven’t had a single comment; the zero stares at you, mockingly. You think the post was pretty good, you usually get comments, so why is nobody responding this time? If you’ve ever put content out into the world and… [Read More]

Here Are Seven Ways For Your Business to Make Money Without You

If you’re one of those brave souls who quit your day job in order to work full-time on growing your business, you deserve some extra recognition. Why? Because in addition to the security of a steady paycheck, you left behind something else, something perhaps even more precious: Paid vacation days. When you’re building your own… [Read More]

The 5 Most Important Steps to Make Online Marketing Do The Job For You

We all know that online marketing is important, but far too often I hear business owners talk about it being overwhelming and difficult, or they just have no idea where to start or how to make it really WORK for them. They’ve tried so many strategies and techniques, and nothing seems to get the results… [Read More]

How to Effectively Communicate With Your Team AND Get Things Done

Managing and leading a team can feel overwhelming. This proves to be true when managing someone virtually. Does this scenario sound familiar? You thought you did everything right. You looked for the right people, posted ads online, asked for referrals and finally hired the perfect employee, contractor, agency or service provider. You email your list… [Read More]

Four Mistakes You’re Probably Making When Telling Your Brand Story

The world is overcrowded with information. We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. Telling the right story about you and your business… [Read More]

These 20 Posts From 2013 Will Change The Way You Approach the New Year

It’s December, and you know that that means… It’s time for the year-in-review post! So let’s take a look back at some of the best content my blog and other blogs put out there for the world to see and benefit from. The Best Tools and Resources We Could Find 1. 30 Online Tools That… [Read More]