Make Your Website More Profitable in 53 Seconds

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What’s your BIG BANANA? And what on earth does it have to do with your business’s website?

Find out in this sneak peak at the soon-to be-released Your Profitable Website course inside Social Media Marketer!

Check out the video for the super simple test you can do right now to make sure you aren’t unintentionally focusing readers’ attention on something that won’t bring in sales – like your Twitter account!

In Your Profitable Website, we’ll be going over in detail exactly how you can optimize your website to 1) bring in more leads and 2) make more sales. One of the main parts of our strategy is to create a BIG BANANA which is the one clear action and focus we want visitors to see.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. I love the phrase “big banana” it just cracks me up! And I just wanted to share I did this test with my website and this is what I saw… What stands out for me is the slideshow I’ve got on my homepage which shows my products. I think this is good because you immediately “see” what you’re getting working with me. My business name is clear – after a point – so I think this helps push along that point. From an artistic & visual perspective I would say the slideshow stands out so much because it’s a great source of color in a sea of a lot of white and it’s pretty large.

    Other than navigation & the header of course the only other thing on the page of real noticeability is my sign up form. I think I’d like to change the language and put my social media profile buttons below it rather than what’s there, but that’s it.

    This is a great test to perform on *any* page of your website – because each page has a purpose and focus you want to hit on, even if they contain some similar information!

  2. I have always used the 7 second test, hopefully the benefit driven headline or other feature stands out and keeps the user around for a little longer. I squinted at our blog and wasn’t impressed. Time to make a change or two. Thanks Laura.

  3. Orange you glad how bananas always get attention?

    This got me thinking again how every now and zen I fall into the trap of showcasing a thing, instead of showcasing the value or benefit.

    Interestingly, just asking the simple question — “What do you want to help people with?” is a great way to find your Big Banana.