Business Breakdown
with Anne Samoilov

The LKR Chronicles: How to leave a job you love for the life you want

Have you ever wondered what’s it like to work with one of the top entrepreneurs online?

Someone who you respected, trusted, looked to for innovative ideas…

Someone who encouraged you to build your following…

Someone who became a close friend over time..

Someone who introduced you to many of the influencers in business…

Say you’re learning a lot, building a business from 6 to 7 figures…

Say you put together an amazing team that worked well together, was always willing to put in extra time/energy…. people who took ownership…

Say people started to associate you with that person – they began to get to know you too.

Got that image in your head? It sounds nice. But there’s one more piece of the equation.

Imagine you wanted to be the visionary, driver, creator of your own business. Imagine you want to be the one leading, delegating, taking off for family time whenever you wanted. Would you be happy to continue spending most of your energy on the other person’s business and day-to-day operations? Could you drop your dreams and be completely satisfied with that one role?

I mean seriously – even if you totally loved it – would you be okay being the Top Elf but never Santa Claus?



Would it be good for you? Would it be good for that company?

Welcome to a little corner of my world.

Why I Love LKR

There’s so much at LKR that is part of me – that fills me – that truly enriches my life.

The team is amazing. I’ve helped find each person and saw them join the team, become one with our dorky ways – and excel just like we knew that would!


The products are amazing. Creating Fame is probably one of my all time favorite programs ever.

The flexibility is pretty nice too! Heck, I started working with Laura when Mila just turned 2! My role and availability shifted throughout the whole time, and it worked at every stage.

Laura is also a pretty unique boss who puts all the ownership in your hands. She knows when she’s being a bottleneck. She says “your call” more times than I want sometimes, but in the end it gives every single person a sense of ownership.

Working on Team LKR – you’d be hard pressed to find a better group of people to share your days and nights with. No joke. You almost welcome the random emails and gchats at 9pm at night (Staceyyy go to bed already!!!).

But…it didn’t change the fact that I constantly pushed to the back of my mind: I wanted to focus on my own business. I wanted to build my own business.

The Catalyst

There’s always something that breaks the camel’s back. And in addition to feeling like I had a broken back for a month in 2012, I also saw the possibility after running 2 successful launches.

Fearless Launching was my first solo launch in 2012. After launching it successfully twice during the year, building my list to a respectable number, I started to see where things could go.

I got speaking requests, starting doing one on one coaching and consulting. All this without a lot of pushing on my part.

I started to see that if I could have just a few more hours in the day – I could really see if it would work.

But…that didn’t happen. There was no extra time. There’s never extra time!

Something had clicked, yet I avoided making the decision like the plague.

Hints were glorious and blinding along the way:

  • Too many hours spent working, split between too many businesses, people, and time zones. I ended up sick several times in a short period in 2012.
  • I spent most of my waking hours in front of the computer.
  • I woke up each morning while on vacation in December to call into 8am calls with the team. You can imagine how happy my family was about that.
  • And finally, I started complaining about it all the time – to anyone who would listen. This was good for NO ONE. Not good for the team LKR I loved. Not good for myself. Not good for the people I was complaining to.

I needed to make a shift.

Enter The Mind Reader

So it’s January – and I’m on a regular Google Hangout with Laura.

“I just have this feeling you don’t want to admit that you want to focus on your own business full time.”


The wind went out of me. I couldn’t even speak. Why? Well, because it was true.

A few weeks later, I decided it was time to tell Laura. To tell her that she had been right all along.

Of course, as you can imagine, Laura was not surprised. I actually think she was jumping-out-of-her-skin excited for me. She knew it was time for me to fly, and thank goodness she didn’t have to push me off to the ledge to make it happen!

I Can See Clearly Now

The process I went through felt pretty confusing and rough when I was in the thick of it, but now it seems pretty clear that everything happened as it was supposed to.

Since breaking it down is what I do …

Here’s how to leave a job you LOVE:

  • Decide what you want – got it
  • Don’t lose sight of that THING – got it
  • Get support in place around you – done
  • Do a few test flights – Fearless Launching 1, 2, and NOW 3
  • Give a long notice – done (ETA June!)
  • Help with the transition – doing it

And the final step to leaving a job you love for a life that you long for – leave the space better than when you found it. I’m working on it and will give you the update in my next chapter.

Hurrah! Dorks Rule! (sorry, inside joke)

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About Anne Samoilov

Anne Samoilov is the creator of Fearless Launching - a program teaching entrepreneurs how to pull off their first launch. Each month, she’ll come in here and write about managing launches, teams, and setting up systems to keep you productive and your business growing. Check her out on Facebook!


  1. I so SO hear YOU!

    And I’m not even in love with the workplace I spend time at, but I do love the work staff and owner. I absolutely believe in graceful, helpful departures and solid gold bridges.

    I believe, I’m right behind YOU!


    • Anne Samoilov says:

      Katherine – thanks for sharing – and it is difficult! I’m loving all the moments I still get to spend with the team and know that I’ll continue to be connected with them long after!

  2. Oh, Anne….great post my dear.

  3. Congrats to both you and Laura, Anne for the bravely facing your truths and making it a win/win. Great post!

  4. I’m excited for you Anne, and also happy for Laura who got to have you on her team for so long! :) You’re both such amazing women, who make it happen, and I know you’ve got lots of success coming your way!

    • Anne Samoilov says:

      Nathalie – thanks so much – means a lot coming from you! BTW I think we’re overdue for some sort of meetup. Hope to see you at WDS!

  5. Thanks for sharing your story and journey! Excited to see what’s coming up next for you :)

    • Anne Samoilov says:

      Thanks Andreea – I’m always watching you – so really appreciate you took the time to jump in here!

  6. Great story Anne – you know we are right behind you! Must have been so hard to leave the ‘perfect job’..

  7. Oh, you’re so hitting something inside me! It’s like you’re writing my story, except I can’t seem to find the courage. How did you?

  8. Excited for you! Thanks for sharing, and congratulations for taking the leap!

  9. This coud not have come at a perfect time. I just gave my notice for a job I absolutely adore on Monday. In December I quit the job that helped me get to the place I am in the online world, which was a huge leap of faith and letting go of a nice paycheck. I just felt so torn and all over the place. I saw myself checking off everyone’s to-do list, and my own just kept growing.

    When I quit the first job in December, a month later I had the time to focus on a launch and finish my first ebook, where I generated over $8,000 in sales in the first week (and over $19,000 in 2 months). So the leap of faith was worth it.

    Now in April, I quit my other job and in a few weeks, I will have more time to focus on my next product launch. So hopefully the payoff continues.

    And it’s so true, as a mom (which I am a young mom of a 5-year-old daughter), I found myself supporting someone else’s dreams and vision. And I want to see that business thrive, but not at the expense of my own dream to be present with my family, put the phone down often, and be location independent. When you leave a job of security and community, it’s a huge risk. But it’s also you giving yourself a big, fat, huge “YES” to yourself. Yes, I believe in my business. Yes, this is the life I want. Yes, I won’t give up on myself and my dreams. So inspiring Anne. I look forward to hearing the update on your transition out. And maybe you’ll see me in your program soon. :-)

    • Anne Samoilov says:

      I’m nodding my head yes here Jadah – the last paragraph I could have written myself!

      You know I’d love to have another mommy in FL – so come on in!

      Thanks for taking the time to write such a thoughtful reply…means a lot.


  10. Really, Anne, this is the best (and most heart-breaking) possible outcome of moving into the entrepreneurial space! I will be forever thankful that I got to know about Fearless Launching because of my involvement with Laura’s B-School and Creating Fame programs.

    You go rock it, girl! Show all of us Fearless Launchers how it’s done. :)

  11. Devani Freeman says:

    Wahoo! A new chapter for you in under way! Congrats Anne and all of your success so far.

  12. Fantastic + courageous post Anne! This post will hep so many people out there. Love the check list of breaking it down. You are going to soar for sure! xo

    • Anne Samoilov says:

      Mama – you know it! Thanks so much for all your support. Re: the checklist! I had to make it useful for someone else not a woe is me, I quit my job post lol. Thanks for stopping by!

  13. I wish everyone could have the career or life they love, and find the courage to leave their current job for it. I was lucky in a sense when the last company I worked for began downsizing 6 years ago at the start of the recession. I recieved a severence package and was able to start my own business doing what I love.

    The realization that I didnt have to follow a 9 to 5 lifestyle was huge and I think could help a lot of people find the courage to do what they love. As humans we form learned behaviors that keep us enslaved to our jobs, afraid of change and stuck in an endless rut.

    The idea that the change could come willingly and at any time with your step by step list “How to leave your job” is awesome. I encourage everyone reading this to start living their lives, and to take this post to heart.

    Thanks for the inspiration!
    Emory Holst

  14. Kim Roberts says:

    I’m totally inspired by your taking the leap. All you say resonates with me and I’m hoping that when it is my turn, you’ll have another Fearless Launching so I can join.
    wish you all the best with the transition and look forward to updates.

    • Anne Samoilov says:

      Kim – so happy this inspired you. Come back for more soon – I’ll still be writing here too!

  15. Wow, thanks so much for sharing that! I am going to be opening my online jewelry shop on May 1st, and I am so excited–but still having my moments of “how well with this work?” I’m a naturally optimistic person, although I have a pretty good balance of reason (and STUBBORNNESS, thank goodness!), but I was so encouraged by your post. Thank you for sharing that. Hugs to you! I hope you reach the greatest success, and I am so excited to be starting on my own too!

  16. I’ll be celebrating my one year anniversary of being FREE in August!!

    If I can offer some advice to anyone wondering how to make the leap:
    Four Letters: NIKE. Just do it!! I HIGHLY encourage anyone who is unhappy with where they are to DO SOMETHING ABOUT IT! If you’re reading this, you’re online – so if you don’t think the internet is where it’s at – think again!

    Be realistic! Marry your new life, not the date of when your old one will die. The date will move, and it will move more times than you like. But with each time you move the date, use that as a check to say, whoa! I’m a heckuva lot further than I was last time I moved the date, and ever further than when I started!!

    Stay positive. You, not them. Not everyone around you will be positive, and a lot of people won’t want you to be. And that’s ok. So long as you learn to move past it. FAST. Negativity is like quicksand and if you don’t get out, it will suck you in.

    WHY, not HOW. Don’t get so hung up on the ‘how am I going to do it.’ You’ll never do it if you’re only thinking how, because HOW doesn’t motivate, it actually discourages because it’s hard. WHY motivates because it’s personal. Make it personal. It is personal. It’s your life.

    Sorry for the rant, clearly I’m really passionate about this. I see so many people living pleasantly miserable lives when really they could be really really happy!!! I spend everyday with my 16 month old daughter. We worked at the park yesterday, and we will again later today when she wakes up from her nap. She was my driving ‘why’. Now that’ I’ve got that, ‘never going back to a clock’ is my new why. What’s yours?!

  17. Thanks for sharing your story and your corageous decision! And congratulation to Laura too for supporting you in your decision. This means being leaders, both of you!!!