Talking to Your Ideal Customer

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Watch this sneak peek inside Social Media Marketer’s “Your Profitable Website” course and learn the best way to reach your audience.

Here, you’ll learn the importance on getting specific on who your ideal prospect is and who you are trying to connect with in order to make your website more effective.

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. Nice and to the point.

    One of the best books I’ve read recently, StoryBranding, uses an “I AM” technique, first to represent one ideal client, and then to represent the brand itself.

    When I write my blog posts, to get somebody specific in mind, I usually think of either helping my sister or a friend at work or one of my loyal readers. I change it up, but the key is always getting somebody specific in mind to really make the information relevant and actionable.

    • Erin @ LKR says:

      Yes! It’s a great idea to think of writing someone you know that is really interested in what you have to offer and it makes it easier for you to write and more personal for your customer as well.