The LKR Power List of Things to Post on Instagram

Instagram – so hot right now! It’s the social network where anyone can try his hand at “professional” photography. Plus sharing and commenting on photos on a phone have never been so easy. No wonder they have over 90 million users!

So how can you take advantage of those numbers to promote your business? Instagram marketing is a great opportunity to explore your creative side to give your fanbase a little peek behind your business.

The question is: What makes for a great Instagram post (other than cats in hats)? Obviously it has to be an image, but of what?

It’s a common question, which is why we’ve compiled a list of suggestions of how to get started with Instagram for your business.

Without further ado…

The LKR Power List of Things to Post on Instagram:

Images of your team. People connect with people, so give your fans an inside look at the people you work with, both on the job and at play – after all, a team that plays together stays together!


Messages to your community. Yes, you could come up with a beautifully designed mini-poster on PhotoShop (or pay someone to create it). But if you’ve got a creative bone in your body, no doubt you can find a more handcrafted way to say what’s on your mind, like this simple message from Sharpie.


Behind-the-scenes shots. You may be working at your computer, with a client, shooting a video or just taking a coffee break in a light-filled kitchen. You’ll build a stronger relationship with your followers by taking them into your day-to-day process.

Laura working virtually in Indonesia

Laura working virtually in Indonesia

A series of themed images. If your business encourages its clients towards a life with internal peace, post peaceful imagery found in unlikely places.

An interesting Call-to-Action. Experiment with an interactive campaign for your community, and have them participate with their own Instagram accounts. Here’s an example: You sell handmade jewelry, so you ask your fans to upload photos of their favorite color combinations in their daily life, using a hashtag like #colormecreations. (The hashtag will help you find images posted by people participating in the campaign.) Your community members will love the chance to show off their favorite photos and you’ll get some inspiration for your next collection. It keeps getting better: just imagine the images you’ll post of fan-favorite photos and the jewelry they inspired!

Instagram knows they have an extremely powerful tool for marketing and are highlighting it with their blog, Instagram For Business. Check out more examples there, get inspired and start brainstorming ideas for how your business will look through Instagram’s famous photo filters!


Facebook’s changes to its News Feed mean great things for great images, both those from Instagram and the ones you post yourself. Not totally sure how to really rock marketing on Facebook with images? Download our 100% free Facebook Cheat Sheets and get all your questions answered!

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.


  1. I just don’t get Instagram. And I’m REALLY into photography. There are better photo editing apps. I might like it if I could upload photos from a website, but as far as I can tell, it isn’t possible. (is it?) I find it tedious to upload the photos and add the tags. Am I lazy? Am I missing something? Do you have magic knowledge that make me love lit like everyone else?

    • Erin @ LKR says:

      Hi Julie. I’ve heard the same thing before from those experienced into photography. I think the appeal is that it’s super easy to use, different filters and can be uploaded easily to social media networks.

  2. I only use Instagram for pics, I share sunsets, sushi, coffee, and many other images as I travel through life. Period. I don’t think it’s meant for marketing… but that’s just me. :-)