Bookmark These: Our 16 Most Important, Most Awesome, Most Unskippable Posts From 2014

Here we are – last blog post of 2014! Between all the guides, case studies, algorithm deep dives, tips, announcements, and all that other good stuff, this blog has published 80-some posts over the course of the year – and today, I’m bringing you a look back at the greatest hits. You want the best… [Read More]

Four Mistakes You’re Probably Making When Telling Your Brand Story

The world is overcrowded with information. We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. Telling the right story about you and your business… [Read More]

Back Office Secrets: Creating a Testimonial Page That Sells Your Business for You

No matter how great your work is or how much your clients rave about you, there’s one “gotta do” for your business that might still make you squirm: requesting testimonials. Pulling together rave reviews for your website can be a challenge. Even if your clients are eager to help, writing just isn’t everyone’s strength. So… [Read More]

Naming Your Product or Service in Two Steps

Choosing a name for your new product or service can be creative, playful, and rewarding. But it can also be a bit like circling the airport waiting for the plane to land. You’re excited and enthusiastic to get to your new destination so the fun can begin. You can even see the runway in the… [Read More]

Creating Your Facebook Page Username: Easy Tips for Success

Ever wonder why some of your Facebook friends have those fancy schmancy Facebook URL’s with their name or company name after While you got stuck with that booooring (and not useful!) gibberish in your Facebook URL? Creating a custom Facebook URL, or handle, is essential to create and maintain an attractive Facebook and maximize… [Read More]

Supercharging Your Facebook Cover Photo

Facebook Timeline is hereeee! As Facebook comes out with its latest timeline design, a new cover photo feature emerges too. Along with your profile picture, you can now choose a photo to further represent you and your business. How Do I Upload a Cover Photo? If this is your first time creating a Facebook page,… [Read More]

Is Kim Kardashian Better Than You?

I asked that question to shock you, but it holds a seed of truth in it. Kim has succeeded in being famous for what many people write-off as shallow, ‘superficial’ reasons. Maybe you’ve heard them: “Kim’s famous for being beautiful”, “famous for ‘nothing’”, or “famous for being herself”. The implication is that she’s without any… [Read More]

Press Releases Don’t Work, So Try An Approach That Does

It’s exciting to see your product on the glossy pages of a magazine, and provides great brand exposure to new customers. Unfortunately, many entrepreneurs don’t know how to get featured. I used to be one of them, but I’ve learned how to get my products the press they deserve and you can too. Here’s my… [Read More]

The problem with your web designer: why hiring out your site could be your biggest biz mistake

Tell me if this sounds familiar. You’re in the shower, lathering up with your fave shampoo, when suddenly, it hits you like a lightning bolt. A brilliant idea. An idea for a business that’s sure to change the world as we know it (or at least your little corner of it), and that you know… [Read More]

The Sneaky Trick to Score National Press Using your Blog

It happens every day. You peel open the pages of your favorite magazine and “wham!” Your competitor is staring at you from those glossy pages like a smack in the face. So how do YOU score national press coverage just like your competition in magazines, newspapers, radio or TV shows? Hint: it has to do… [Read More]